Expertise DescriptionI have more than 35 years expert experience in all forms of advertising, advertising agency custom and practice, media, brands, trademarks, and complex trademark infringement. I have over 25 years expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise
My expert witness experience includes False and misleading advertising; Trademark infringement / consumer confusion; Advertising agency custom and practice disputes between advertising agencies and clients; between agencies and media vendors; Advertising best practices; Value of media; Value of publicity.
My consulting services include Marketing and Advertising Strategic and Tactical Planning (Writing marketing and advertising plans for mid-size and large companies and advertising / public relations agencies); Advertising creative development and production (including copywriting, design, etc.) for TV and Radio commercials; newspaper and magazine ads, billboards, on-line advertising, etc.; Media planning and supervision / evaluation of media buys; Facilitation of advertiser reviews / selection of advertising, media, public relations and promotion agencies; Compensation reviews / restructuring / optimization of advertising, media, public relations and promotion agencies for mid-size and large marketing companies; New business consultant to advertising and public relations agencies.
My professional experience includes C-Level positions in five important advertising agencies.
|B.A.||History||Adelphi University (NY)|
Awards & Affiliation
|2 Gold Lions at the Cannes International Advertising Festival (for best global campaigns)|
|2 David Ogilvy Awards (for most effective campaigns)|
|More than a dozen Clio awards (for best U.S. television commercial|
|6 One Show Pencils|
|Many Belding Bowls awards|
Forensic Expert Witness Association
Partial List of Consulting Expert Witness Cases