Expert 320594 - AZ CA(N) CA(S) DC FL MI NV NY OH OK OR PA TX WA


Expertise Description

I have more than 35 years expert experience in all forms of advertising, advertising agency custom and practice, media, brands, trademarks, and complex trademark infringement. I have over 25 years expert witness experience with consultations, deposition, and courtroom testimony.

Areas of Expertise


Expert Witness

My expert witness experience includes False and misleading advertising; Trademark infringement / consumer confusion; Advertising agency custom and practice disputes between advertising agencies and clients; between agencies and media vendors; Advertising best practices; Value of media; Value of publicity.


Consulting Experience

My consulting services include Marketing and Advertising Strategic and Tactical Planning (Writing marketing and advertising plans for mid-size and large companies and advertising / public relations agencies); Advertising creative development and production (including copywriting, design, etc.) for TV and Radio commercials; newspaper and magazine ads, billboards, on-line advertising, etc.; Media planning and supervision / evaluation of media buys; Facilitation of advertiser reviews / selection of advertising, media, public relations and promotion agencies; Compensation reviews / restructuring / optimization of advertising, media, public relations and promotion agencies for mid-size and large marketing companies; New business consultant to advertising and public relations agencies.


Professional Experiences

My professional experience includes C-Level positions in five important advertising agencies.


Education

DegreeSubjectInstitution
B.A.HistoryAdelphi University (NY)

Licenses Certifications

Awards & Affiliation

2 Gold Lions at the Cannes International Advertising Festival (for best global campaigns)
2 David Ogilvy Awards (for most effective campaigns)
More than a dozen Clio awards (for best U.S. television commercial
print ad
billboard)
6 One Show Pencils
Many Belding Bowls awards

Primary Affiliation

Forensic Expert Witness Association


Partial List of Consulting Expert Witness Cases



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