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Expertise Description

I have more than 30 years of experience building and leading strong brands in consumer technology as a C-level expert in branding, marketing, product development, market research and operations within the consumer technology industry. For the past 10 years I have owned and operated my own consulting company, helping clients better understand how market, retail and consumer level behavior and key levers for commercial success, primarily within the consumer technology segment. I help companies successfully develop and bring new products to market, from brand positioning, through product development and retail sell through. Prior to operating my own consulting business I was a CMO to a multibillion-dollar global PC and CE OEM company, and direct marketer. Prior to this position, I was EVP marketing and merchandising, and then president, of a billion dollar specialty retailer based on the west coast. I have prior expert witness experience with consultation, deposition, and courtroom testimony.

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