Expertise DescriptionI have more than 40 years experience in the field of Public Relations, Marketing, and Communications. I have expertise in advertising, branding, communications programs analysis, crisis communications, crisis strategy / communications, defamation of character, and events and promotions. I have additional experience with image development and repair, journalism, litigation strategy and support, and management consulting. I have additional knowledge of marketing and communications programs for legal professionals, media operations (analysis/exposure/relations), procedures, and ethics, professional malpractice (for communications professionals), and public perception (damage control/shaping). I have prior expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise
My expert witness experience includes: Defamation / libel / slander; Improper billing; Professional malpractice; Media damage analysis; Interference / damage to professional career; Analysis / critique of agency business operation.
My consulting services include: Public relations counsel; Marketing strategy; Crisis communications / management; Image development / repair; Communications program analysis/evaluation; Analysis of media exposure and impact.
My professional experience includes public relations, marketing and communications executive and counselor.
I am a veteran communications executive with 50 years of experience in journalism (reporter for N.Y. Times), public relations, marketing, and advertising. In the last 38 years, I was the owner of my own PR, marketing, and advertising firm. Previously, I was an expert witness for Adelphia in a lawsuit and was required to evaluate and comment on the billing and work product of a crisis communications firm.
|BA||Public Relations||San Jose State College|
Awards & Affiliation
|Public Relations Society of America|
|Institute of Management Consultants|
|Public Interest Radio and Television Education Society|
Public Relations Society of America
Partial List of Consulting Expert Witness Cases