Advertising can be a complex area in terms of legal regulations, as there are a lot of details to consider when a company is advertise to consumers. As with any type of business practice, a set of standards must be followed, the violation of which can lead to lawsuits for false advertising or other legal matters.
The objective of an advertising campaign is to promote a product or service to potential consumers, a process involving a lot of business tactics and decisions. The advertising field becomes increasingly complex and can lead to a potential lawsuit over how the product or service is advertised. These issues may include deceptive advertisement, copyright infringement, trademark infringement, or any other claim of unfair or deceptive business practices.
Advertising campaigns may utilize different forms of media within the current marketing field, so an advertising expert witness is often experienced with a variety of mediums, including television and radio commercials, online advertising, adwords, newspaper and magazine ads, billboards, and other media outlets. Planning an extensive media campaign also requires a lot of testing and research regarding the consumer and each particular brand. The campaign should be regulated as to not misrepresent the product or service, as doing so can lead to potential lawsuits.
Lawsuits involving advertising are industry specific, so it is very important to find the expert witness with the appropriate background for your particular case. For over twenty years, ForensisGroup has been successfully matching clients with only the top advertising expert witnesses in each particular field. Take the time to browse through our substantial selection of qualified advertising expert witnesses and submit an expert request form or call us today for further information on how we can help your case.