Crisis management refers to the reactionary measures businesses take to a potential threat or emergency situation; thus, crisis management expert witnesses have different backgrounds in several unique industries. Crisis management expert consulting may provide valuable to attorneys in numerous lawsuits concerning workplace emergency situations.
Crisis management is needed when a company suffers from a situation resulting in poor public image, which is why many crisis management experts focus in the areas of public relations, communication, and marketing as practiced within a business context. Whether the lawsuit relates to defamation, libel, slander, or is a matter of professional ethics/malpractice, crisis management expert witnesses may be asked to provide an expert opinion on how the situation was handled. Celebrities may also utilize crisis management experts as a means of rebuilding their public images after a particular situation results in poor publicity, as media branding is a significant factor for those working in the entertainment industry.
Crisis management expert witnesses may also be sought out for cases involving deceptive advertising and other forms of fraudulent advertising, as well as building public relations after the event of a product recall, scandal, environmental contamination, all of which may severely damage the reputation of a company. Crisis management experts often implement media plans as a way of strategically rebuilding a public image.
ForensisGroup implements a thorough screening process to find the right expert for each case. Submit an expert request form or call ForensisGroup for more information on locating a highly qualified crisis management expert witness for your case.