Expert 464588 - MO NY TX WA

Expertise Description

I have more than 40 years experience in the field of Marketing with expertise in trademark surveys, brand equity, antitrust, and branding. I have experience with conducting and reporting the results of surveys regarding intellectual property issues, also rebutting such surveys. I have also been involved in surveys used in patent infringement cases as the basis for calculating damages, since the Courts often now require evidence that a patented component or feature contributes to purchase decisions and are considering survey evidence of proportional contribution. I have also been engaged as a marketing expert to assess a variety of issues, such as: business-to-business marketing, whether a claim of economic harm from exclusion from a director is or is not valid, whether a design is or is not generic, whether the use of a term in a promotion is or is not simply puffery, and whether an advertisement is or is not deceptive. I have over 20 years expert witness experience with consultations and deposition.

Expert 419592 - AL AK AZ AR BC CA(N) CA(S) CO CT DE DC FL GA HI IA ID IL IN KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA QC RI SC SD TN TX UT VT VA WA WV WY WI

Expertise Description

I have more than 30 years experience in the field of Brand Identity and Jewelry Design with expertise in all aspects of branding strategy and design analysis for national and global brands. I have knowledge in trademark and trade dress, package and product design, intellectual property, brand communications, brand development, marketing strategy, advertising and sales, licensing, visual brand identity, advertising claims, copyright damages, consumer research, and planning and analysis. I have over 10 years expert witness experience with consultations, depositions, and courtroom testimony.

Expert 428933 - CA(S)

Expertise Description

I have more than 15 years experience in the field of Marketing Research. My expertise includes surveys, marketing, strategy, trademark confusion, customer attitudes and behaviors. My experience involves intellectual property litigation, claim substantiation, design of studies, management of research projects, packaging development, marketplace disputes, patent infringement matters, advertising claim substantiation, and branding. I am highly familiar with marketplace conditions, organizational behavior, statistical inference, social network analysis, applied data analysis, analysis of covariance structures, and industrial procurement. I have over 5 years expert witness experience with consultations, deposition, and courtroom testimony.