Expert 508851 - CA(S)

Expertise Description

With more than 40 years of experience in Marketing, I have a focus in structuring and managing channels of distribution for marketing strategies; sales force management; industrial marketing; and trademark issues. I have spent over 30 years as a marketing expert witness with consultations, deposition, and courtroom testimony.

Expert 379288

Expertise Description

I have been an active participant in both the brand and generic pharmaceutical industries for over 45 years. I have managed virtually every product in the branded pharmaceutical line and generics as a Vice President of Marketing and Sales. I have also started and managed 3 specialty pharmaceutical advertising agencies as well as a consulting firm. My consulting specializes on the interaction and relationship of the brand and generic pharmaceutical industries, companies, and products. I have worked on legal cases related to: patents, damages, commercial success, as well as contractual issues with over 20 years of expert witness experience with consultations, deposition, and courtroom testimony.

Expert 107520 - CA(S)

Expertise Description

I have more than 40 years experience in the field of Public Relations, Marketing, and Communications. I have expertise in advertising, branding, communications programs analysis, crisis communications, crisis strategy / communications, defamation of character, and events and promotions. I have additional experience with image development and repair, journalism, litigation strategy and support, and management consulting. I have additional knowledge of marketing and communications programs for legal professionals, media operations (analysis/exposure/relations), procedures, and ethics, professional malpractice (for communications professionals), and public perception (damage control/shaping). I have prior expert witness experience with consultations, deposition, and courtroom testimony.

Expert 457394 - AL AK AZ AR CA(N) CA(S) CO CT DE DC FL GA HI IA ID IL IN KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WY WI

Expertise Description

I have more than 35 years experience in the field of Residential Development Strategy with expertise in providing feasibility analysis, valuation determination, real estates damages, community positioning and optimization studies, marketing strategies and ongoing implementation assistance for properties throughout the United States, Canada and the Caribbean which have includes well over 155,000 housing units in over 950 communities. I have assisted in supervising implementation of selected strategies for hands-on involvement in community planning, product design, administration, marketing, merchandising, promotion and management supervision and training of the sales and leasing teams. I have experience with the complete spectrum of real estate development and all facets of the homebuilding industry and have a unique in-depth familiarity with a multitude of local markets around the country. I am also actively involved with a wide variety of commercial, recreational, time-sharing and missed-use real estate developments. I have over 30 years expert witness experience with consultation, deposition, and courtroom testimony.

Expert 386145 - CO LA NM OK TX

Expertise Description

I have more than 25 years experience in the fields of marketing, brands, consumer behavior, and advertising with expertise in all types of research and have unsurpassed analytical (including statistical) skills. I have experience with conducting research and speaking authoritatively on any topic related to consumer behavior (including consumer confusion), advertising and marketing and I am particularly skilled at critiquing others’ research. I am well versed in all aspects of research. I have over 15 years expert witness experience with consultations and deposition.

Expert 464588 - MO NY TX WA

Expertise Description

I have more than 40 years experience in the field of Marketing with expertise in trademark surveys, brand equity, antitrust, and branding. I have experience with conducting and reporting the results of surveys regarding intellectual property issues, also rebutting such surveys. I have also been involved in surveys used in patent infringement cases as the basis for calculating damages, since the Courts often now require evidence that a patented component or feature contributes to purchase decisions and are considering survey evidence of proportional contribution. I have also been engaged as a marketing expert to assess a variety of issues, such as: business-to-business marketing, whether a claim of economic harm from exclusion from a director is or is not valid, whether a design is or is not generic, whether the use of a term in a promotion is or is not simply puffery, and whether an advertisement is or is not deceptive. I have over 20 years expert witness experience with consultations and deposition.

Expert 462639 - TX

Expertise Description

I have more than 15 years experience in the field of Business Development with expertise in growth management, marketing, and strategic planning consulting. I have additional experience with brand management, defamation, contract breakage, brand development, advertising, consumer confusion, merchandising strategy, product sales losses, brand valuation, damage valuation, licensing, distribution strategy, and sales strategy, trademark infringement, and patent infringement. My areas of specialization include: surveys, research, digital, and e-commerce. I have over 5 years expert witness experience with consultations, deposition, and courtroom testimony.

Expert 398390 - CA(S)

Expertise Description

I have more than 15 years experience in the field of Film Marketing and Production Resources. My experience includes national promotional film campaigns, media and retail support, physical production, production resource needs, and defraying of production costs.

Expert 351700 - CA(S)

Expertise Description

I have over 35 years experience in the Food and Beverage industries. My expertise includes consulting on strategy, competition, finance and valuations, mergers & acquisitions, production, and marketing & sales, as well as organization and systems, including distribution, and legislation, regulatory enforcement, antitrust and litigation. My expertise also covers international trade, legislation and regulatory matter, agricultural production, commodity trading, marketing, sales, product testing, research, ingredients, flavors, and sweeteners. My expert witness work includes contractual disputes; Lanham Act violations; identification and qualification of industry standards, customs and practices; regulatory and statutory challenges involving pricing, sales promotion and competitive policies and practices; antitrust; brand, company and asset evaluations. My expertise also includes intellectual property complaints, including patent, trademark and trade dress infringement; unfair competition; false advertising and misrepresentations; consumer injury class action suits; supplier/distributor terminations and compensation; product defects, manufacturing negligence and liability; and bankruptcy asset valuations and directed sales. I have additional experience with damage analysis, including the preparation of damage reports for court submission. I have more than 20 years expert witness experience with consultations, deposition, and courtroom testimony.

Expert 314490 - CA(S)

Expertise Description

I have more than 40 years experience in the field of Management with specialization in the public recreation entertainment industry. I am directly involved in all aspects of Open-Air Market (swap meet) development and operation, including identification of location / site, proposal development, negotiation of contracts, obtainment of licenses and permits, site-design, development of rules and regulations, staff-hiring, advertisement, advertising and sales, and promotions.

Expert 349701 - CA(N)

Expertise Description

I have more than 20 years experience in Human Resources & Equal Employment Opportunity (EEO) / Affirmative Action (AA) and Statistical Analysis. My expertise includes EEO Civil Rights Compliance & Analysis including Affirmative Action and Americans with Disabilities Act (ADA), Employment Discrimination, Statistics Selection, Plan Development / Validation, Test Development / Validation, Job Analysis, Disparate Impact Theory & Analysis, Statistical Analyses / Research, Methodology, and Selection. I have over 15 years expert witness experience with consultations, deposition, and courtroom testimony.