Expert No. 107541 – CA(N) / CA(S) / FL / MI / MO / NY / PA / SC / TX / UT / WA
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Expertise Description: Strategic marketing, advertising, communication and media professional, for more than 35 years. Marketing executive, client experience, advertising agency background, marketing, business strategies, and advertising skills. Has taught marketing, business, and communication courses in undergraduate and graduate programs for over 34 years. Expertise includes Marketing (Strategic & Tactical Planning); Advertising Agency alliances, practices and tactics; Branding & Advertising; Promotion; Communication & Media, including Internet/Web; Website Development; Direct Market Analysis/Identification/Targeting; Marketing Research; Marketing & Business Development; Collateral Materials & Sales Promotion; Products & Services; Direct Marketing/Direct Mail; Trademarks; Non-Profits/Public Service; Intellectual Property; Contracts between advertising agencies and clients; Products and Services; Events and Tradeshows; Integrated Marketing Communications (IMC); Retail; Marketing Campaign Strategy; New Business Development; Rollouts; Market Penetration; and effectively identifying marketing opportunities for local and national business organizations. Multiple articles and publications, awards, and honors. Served as an expert witness, provided litigation support in both state and federal courts, plus American Arbitration Association. Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, media, advertising agency and client business practices, unfair and deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media. Litigation support, approximately 51% plaintiff and 49% defendant cases. Expert consultation services for attorneys and law firms in California, Washington, New York, Florida, South Carolina, Michigan, Pennsylvania, Utah, along with the American Arbitration Association.
Areas of Expertise:
Representative Litigation Experience:
- Marketing.
- Advertising.
- Breach of contract.
- Business practices.
- Contracts.
- Sponsorships.
- Advertising violations.
- False advertising.
- Trade libel.
- Media.
- Trademark infringement.
- Intellectual property.
- Usage of models.
- Media.
- Advertising agency.
- Theft of trade secrets.
- Client business practices.
- Unfair advertising.
- Deceptive advertising.
- Violation of Lanham Act.
- Unjust enrichment.
- Trademarks at issue.
- Comparative advertising/promotion.
- Licensing, packaging.
- Value of advertising and media campaigns.
- Cases have also included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.
Representative Consulting Services and/or Projects:
- Breach of contract.
- Marketing campaign strategy.
- Advertising.
- Business development.
- Rollouts.
- Collateral programs.
- Market penetration.
- Internet and web marketing.
- Website development.
- Effectively identifying market problems/disputes/opportunities for local, national, and international business organizations.
Licenses & Certifications:
| California Lifetime Teaching Certificate |
Education:
| Degree | Subject | Institution | |
|---|---|---|---|
| MBA | Business Administration - Marketing | University of Southern California | |
| BS | Business Administration | University of Southern California |
Professional Appointment/Association Affiliations:
- Advertising Club of Los Angeles
- AD RELIEF (formerly Advertising Industry Emergency Fund)
- Partnership for a Drug Free America
- thinkLA
- Beta Gamma Sigma
Awards & Honors:
| Polished Apple Award, California State University, Northridge |
| Outstanding Citizen Award, Los Angeles City Council |
| Distinguished Professor, California State University, Northridge |
| Extraordinary Service Award, Wilshire Chamber of Commerce |
| Belding Award, Advertisng Club of Los Angeles |
Other Career Highlights:
| Authored articles appearing in the Los Angeles Daily News and advertising industry publications. |
