Expert No. 29579 – CA(S) / NY
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Expertise Description: Ph.D. - Experienced in marketing and new product development for consumer goods issues. Areas include advertising, promotion, distribution, sales, damages, channels, trade dress, pricing, competition, research, and total marketing mix.
Areas of Expertise:
AdvertisingLitigation SupportPersonal Care Products
CosmeticsMarketingProduct Development
Representative Litigation Experience:
  • Advertising.
  • Distribution.
  • Branding.
  • Public relations.
  • Intellectual property.
  • Packaging.
Representative Consulting Services and/or Projects:
  • Market research.
Education:
DegreeSubjectInstitution
PhDBusiness AdministrationNew York University
MBABusiness AdministationNew York University
Professional Appointment/Association Affiliations:
  • Decades of experience in the marketing industry.
  • Adjunct faculty at New York University.
Professional Appointments/Affiliations:
  • Forensic Expert Witness Association
  • American Marketing Association



Awards & Honors:
Marketing Man of the Year, American Marketing Association
Effie Award, American Marketing Association

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