Expert No. 320594 – AZ / CA(N) / CA(S) / DC / FL / MI / NV / NY / OH / OK / OR / PA / TX / WA
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Expertise Description: Expert in all forms of advertising, advertising agency custom and practice, media, branding, and trademarks with more than 38 years experience in the industry. Past employment includes 'CŸ?-level positions at five of America's largest and most important advertising agencies. Created award winning campaigns for such clients as American Airlines, American Express, Avis, Baskin-Robbins, California Department of Health Services, Hershey's, Mattel, Mercedes Benz, Merrill Lynch, Nabisco, Post Cereals, Quaker Oats, Shell, Suzuki, Zale Corporation. Headed principal U.S. unit of world's largest media planning and buying firm. Clients included Albertson's, America Online, Bally's Health & Fitness, The Home Depot, The Walt Disney Company, Carl's Jr. / Hardee's, U.S. Navy, and Yahoo!. Has taught and guest lectured at many major universities. Has provided litigation support for attorneys in California, New York, Washington DC, Ohio, Missouri, Pennsylvania, and Oklahoma. Over 10 years expert witness experience. Has testified at depositions and in state and federal courts, before the Copyright Royalty Judges of the Library of Congress, and at arbitration proceedings. Cases have included false and misleading advertising; contracts between advertising agencies, clients, suppliers and media; value of brands; trademark infringement; counterfeit products; and value of television, print, radio, outdoor, and internet media.
Areas of Expertise:
Representative Litigation Experience:
- False and misleading advertising
- Trademark infringement / consumer confusion
- Advertising agency custom and practice / disputes between advertising agencies and clients; between agencies and media vendors
- Advertising best practices
- Value of media
- Value of publicity
Representative Consulting Services and/or Projects:
- Marketing and Advertising Strategic and Tactical Planning (Writing marketing and advertising plans for mid-size and large companies and advertising / public relations agencies)
- Advertising creative development and production (including copywriting, design, etc.) for TV and Radio commercials; newspaper and magazine ads, billboards, on-line advertising, etc.
- Media planning and supervision / evaluation of media buys
- Facilitation of advertiser reviews / selection of advertising, media, public relations and promotion agencies
- Compensation reviews / restructuring / optimization of advertising, media, public relations and promotion agencies for mid-size and large marketing companies
- New business consultant to advertising and public relations agencies
- Consultant to government-sponsored tobacco-use prevention marketing and advertising programs in many states / countries
- Expert witness on marketing / advertising / branding / trademark infringement / media-related cases.
Education:
| Degree | Subject | Institution | |
|---|---|---|---|
| B.A. | History | Adelphi University (NY) |
Professional Appointment/Association Affiliations:
- American Association of Advertising Agencies (AAAA) - Former Member, Board of Directors; Vice Chairman / Western Region
- Los Angeles Advertising Agency Association (LAAAA) - Former Vice President / Board of Directors
- Los Angeles Advertising Club - Long-time Member
- Houston Advertising Federation (HAF) - Former Vice President / Board of Directors
- Dallas Advertising Federation (DAF) - Former Vice President / Board of Directors
- Academy of Television Arts and Sciences ("Emmy's") - Long term member
Awards & Honors:
| 2 Gold Lions at the Cannes International Advertising Festival (for best global campaigns) |
| 2 David Ogilvy Awards (for most effective campaigns) |
| More than a dozen "Clio" awards (for best U.S. television commercial, print ad, billboard) |
| 6 One Show "Pencils" |
| Many "Belding Bowls" awards |
