Expert No. 51253 – NY
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Expertise Description: M.B.A., B.S.M.E. - Nationally known consultant, business training seminars and legal expert in business-related issues including management; marketing strategy; product development; new product program development and implementation; intellectual property; and sales distribution networks. Also expert in business-to-business marketing; business statistics; market research; product distribution; franchising; distributor management; distributor and dealer evaluation; new product pricing and entry strategy; existing business revitalization; and independent sales options. Master of Business Administration (M.B.A.). Bachelor of Science in Mechanical Engineering (B.S.M.E.). Expert witness experience in analysis, depositions, and courtroom testimony in economic loss, distribution issues, marketing research, trade secrets, trademarks, patents, and copyrights. Expert experience includes 40+ cases that include numerous written cases, depositions, jury trials and arbitration hearings. Outstanding legal references.
Areas of Expertise:
Representative Litigation Experience:
- Distributors, dealers, and representatives: evaluate claims and economic loss.
- Intellectual property: evaluate claims and value of patents, trademarks, copyrights, and trade secrets.
- Economic loss to a business: Quantify lost shares, sales, profits, and other critical issues.
- Marketing and sales effectiveness: evaluate claims of impact to market share, sales, profits, and other objectives.
- Marketing research: define market size, share, growth, and key trends. Competitive sales, share, and strategy. Custom and practice in vertical markets. Prices and practices.
Representative Consulting Services and/or Projects:
- Distributors, dealers, and manufacturer's representatives: establish, evaluate, terminate, and effective management of distributors, representatives, dealers, and wholesalers.
- New product and business marketing and sales: Define market sizes, growth rates, primary market segments, competitive sales, competitive strengths and weaknesses, product specifications, pricing, and entry strategy.
- Competitive intelligence: legally and ethically secure public and privately available information on a competitor. This information is summarized and, with the client, we develop defensive and offensive marketing and sales action plans.
- Revitalize an existing business: define marketing and sales programs to increase market share, sales, and profits.
Education:
| Degree | Subject | Institution | |
|---|---|---|---|
| MBA | Marketing | University of Pittsburg | |
| BS | Mechanical Engineering | Carnegie-Mellon |
Professional Appointment/Association Affiliations:
- President and founder of a high successful consulting business.
- American Marketing Association
- American Management Association
Awards & Honors:
| Twice voted as top ten faculty at Cornell Graduate School of Management. |
| Distributor Program Leadership, Borax |
Other Career Highlights:
| Presented at various seminars. |
