Brands Experts

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Branding, Brand Development

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Expertise Description: Expert in all forms of advertising, advertising agency custom and practice, media, branding, and trademarks with more than 38 years experience in the industry. Past employment includes 'CŸ?-level positions at five of America's largest and most important advertising agencies. Created award winning campaigns for such clients as American Airlines, American Express, Avis, Baskin-Robbins, California Department of Health Services, Hershey's, Mattel, Mercedes Benz, Merrill Lynch, Nabisco, Post Cereals, Quaker Oats, Shell... » Read Complete Profile
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Expertise Description: Consulting expert experienced with providing unbiased and impartial expert testimony for defense and plaintiff attorneys in hotel related cases. More than 30 years experience in hotel development, financing, and operations, including operation of 9 hotels in CA, TX, IL, and WA. Hotel franchise experience with Sheratons, Holiday Inns Inc., and Embassy Suites, and most major hotel brands in the USA. Experienced with hotel franchise disputes, hotel operating standards, and hotel... » Read Complete Profile
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Expertise Description: Strategic marketing, advertising, communication and media professional, for more than 35 years. Marketing executive, client experience, advertising agency background, marketing, business strategies, and advertising skills. Has taught marketing, business, and communication courses in undergraduate and graduate programs for over 34 years. Expertise includes Marketing (Strategic & Tactical Planning); Advertising Agency alliances, practices and tactics; Branding & Advertising; Promotion; Communication & Media, including Internet/Web; Website Development; Direct Market Analysis/Identification/Targeting; Marketing Research... » Read Complete Profile

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