Marketing Campaigns Experts

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Expertise Description: Strategic marketing, advertising, communication and media professional, for more than 35 years. Marketing executive, client experience, advertising agency background, marketing, business strategies, and advertising skills. Has taught marketing, business, and communication courses in undergraduate and graduate programs for over 34 years. Expertise includes Marketing (Strategic & Tactical Planning); Advertising Agency alliances, practices and tactics; Branding & Advertising; Promotion; Communication & Media, including Internet/Web; Website Development; Direct Market Analysis/Identification/Targeting; Marketing Research... » Read Complete Profile
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Expertise Description: Celebrity expert with over 20 years experience in booking celebrities for special events as well as public relations, advertising and marketing campaigns for both corporate and not-for-profit clients... » Read Complete Profile
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Expertise Description: Expert in all forms of advertising, advertising agency custom and practice, media, branding, and trademarks with more than 38 years experience in the industry. Past employment includes positions at five of America's largest and most important advertising agencies. Created award winning campaigns for such clients as American Airlines, American Express, Avis, Baskin-Robbins, California Department of Health Services, Hershey's, Mattel, Mercedes Benz, Merrill Lynch, Nabisco, Post Cereals, Quaker Oats, Shell, Suzuki... » Read Complete Profile
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Expertise Description: Consulting expert with more than 50 years experience in the field of Marketing Research. Experience includes domestic and international consumer research, conceptualization of national brands, and general marketing consulting. Other research consists of attitude and usage, customer interviews, new product screenings, test market evaluations, product positioning, advertising, brand strategy studies, tracking, public opinion measurements, logo evaluations, trademark confusion, and other topics requiring survey studies. Multiple contributions to profession, including methodologies... » Read Complete Profile
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Expertise Description: Consulting expert with over 25 years experience in the field of Brand Identity and Jewelry Design. Extensive experience in trademark / trade dress, package / product design, intellectual property, brand communications, marketing strategy, licensing, visual brand identity, advertising claims, copyright damages, consumer research, and planning / analysis. Experience working in the following industries: food, beverage, personal care, OTC and Rx drugs, home products, HBA / beauty care, wellness, toys /... » Read Complete Profile
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Expertise Description: Consulting expert with more than 15 years experience in the field of Movie and Television Production. Experience includes Budgeting, Scheduling, Finance and Production Accounting, Post-Production, Insurance Laws and Regulations, Union and Non-union Laws and Regulations, Crew and Vendors Negotiations, Domestic and International Distribution. Negotiation of talent and production agreements. General cost-effective budgets and schedules. Negotiation of equipment and location deals. Supervision of “below-the-line” departments, payroll, talent, insurance. Negotiation of post-production... » Read Complete Profile
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Expertise Description: Consulting expert and executive with more than 19 years of marketing, strategy, operations management, product development, and executive leadership in financial services with concentration in electronic payments. Principal consultant focusing on transition from paper checks to electronic payments. Projects have included bank training on Electronic Funds Transfer (EFT) / check processing, product strategy, risk management for corporate account takeover, wire remittance delivery, and Automated Clearing House (ACH) management... » Read Complete Profile

Disciplines And Expertise Index

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