Media Plan Experts
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Expertise Description: Expert in all forms of advertising, advertising agency custom and practice, media, branding, and trademarks with more than 38 years experience in the industry. Past employment includes 'CŸ?-level positions at five of America's largest and most important advertising agencies. Created award winning campaigns for such clients as American Airlines, American Express, Avis, Baskin-Robbins, California Department of Health Services, Hershey's, Mattel, Mercedes Benz, Merrill Lynch, Nabisco, Post Cereals, Quaker Oats, Shell... » Read Complete Profile
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Expertise Description: Ph.D., M.B.A. - Professor of Finance with expertise in Corporate Governance. Expertise includes: valuation of high risk technology companies; litigation arising in the context of M&A and other corporate transactions; governance aspects of the subprime crisis; corporate governance and executive compensation; and management compensation and option incentive plans. Has published extensively in the leading Finance and law academic journals. Has advised U.S. government agencies and Fortune 500 companies on corporate... » Read Complete Profile
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Expertise Description: Ph.D. - Industry executive and scholar with more than fifteen years of experience in aviation. Expertise includes: airline management, transportation, travel, hospitality, and tourism. Has more than ten years of professional experience with business, strategy, and marketing plan development. Has give more than 1,000 interviews with the media on various aviation topics... » Read Complete Profile
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Expertise Description: Strategic marketing, advertising, communication and media professional, for more than 35 years. Marketing executive, client experience, advertising agency background, marketing, business strategies, and advertising skills. Has taught marketing, business, and communication courses in undergraduate and graduate programs for over 34 years. Expertise includes Marketing (Strategic & Tactical Planning); Advertising Agency alliances, practices and tactics; Branding & Advertising; Promotion; Communication & Media, including Internet/Web; Website Development; Direct Market Analysis/Identification/Targeting; Marketing Research... » Read Complete Profile
