Expert 29579 - CA(S) NY


Expertise Description

I have over 30 years experience in marketing and new product development for consumer goods issues. My areas of expertise include advertising, promotion, distribution, sales, damages, channels, trade dress, pricing, competition, research, and total marketing mix. I have prior expert witness experience with consultations, deposition, and courtroom testimony.

Areas of Expertise


Expert Witness

My expert witness experience includes: Advertising, Distribution, Branding, Public relations, Intellectual property, and Packaging.


Consulting Experience

My consulting services include market research.


Professional Experiences

My professional experience includes decades in the marketing industry.


Relevant Experiences

Not only have I marketed my own line of skin creams, I have also consulted for almost every major company in the business.

I spent seven years in the food division of a major company. Also, regarding consumer confusion from a "duplication" of symbols, appearance, and product positioning.


Education

DegreeSubjectInstitution
PhDBusiness AdministrationNew York University
MBABusiness AdministationNew York University

Licenses Certifications

Awards & Affiliation

Marketing Man of the Year
American Marketing Association
Effie Award
American Marketing Association

Primary Affiliation

American Marketing Association


Partial List of Consulting Expert Witness Cases



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