Marketing Expert Witness CA 538324


Expertise Description

I am a marketing expert witness with more than 35 years experience. I specialize in business planning; communication techniques; direct marketing methods; distribution techniques; entrepreneurship; infomercials; innovation startups; marketing planning; patent and licensing; product design; product development; small business marketing; startups; targeted direct marketing; venture capital; and viable product sales. I have experience with the electronic toy industry; the medical industry; the soil industry; and the solar industry among others. I have taught at the University level for over 15 years, have been published in textbooks and have authored over 20 business and marketing plans. I have experience presenting at conferences and seminars. I have provided deposition, consultations, and courtroom testimony as a marketing expert witness for over 25 years.

Areas of Expertise


Education

Degree Subject Institution
M.A. Industrial Arts San Francisco State University
B.A. Architecture University of Pittsburgh
A.A. Fine Arts Community College of Allegheny County

Awards & Affiliation

The Better Business Bureau
Licensing Executive Society
Specialty Tool & Fastener Distributor Association
Direct Marketing Association
Center for New Venture Alliance, California State University, Hayward

Primary Affiliation

The Better Business Bureau



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