Expertise DescriptionI have more than 35 years experience in strategic marketing, advertising, communication and media. My expertise includes Marketing (Strategic & Tactical Planning); Advertising Agency alliances, practices and tactics; Brands & Advertising; Advertising and Sales; Promotion; Communication &Media, including Internet/Web; Website Development; Direct Market Analysis/Identification/Targeting; Advertising Creative; Marketing Research; Marketing & Business Development; Collateral Materials & Sales Promotion; Products & Services; Direct Marketing/Direct Mail; Trademarks; Complex Trademark Infringement; Non-Profits/Public Service; Intellectual Property; Contracts between advertising agencies and clients; Products and Services; Events and Tradeshows; Photographic Rights; Integrated Marketing Communications (IMC); Retail; Marketing Campaign Strategy; New Business Development; Rollouts; Market Penetration; and effectively identifying marketing opportunities for local and national business organizations. I have 35 years of expert witness experience.
Areas of Expertise
My expert witness experience includes: Marketing; Advertising; Breach of contract; Business practices; Contracts; Sponsorships; Advertising violations; False advertising; Trade libel; Media; Trademark infringement; Intellectual property; Usage of models; Media; Advertising agency; Theft of trade secrets; Client business practices; Unfair advertising; Deceptive advertising; Violation of Lanham Act; Unjust enrichment; Trademarks at issue; Comparative advertising/promotion; Licensing, packaging; Value of advertising and media campaigns; Cases have also included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.
My consulting experience includes: Breach of contract; Marketing campaign strategy; Advertising; Business development; Rollouts; Collateral programs; Market penetration; Internet and web marketing; Website development; Effectively identifying market problems/disputes/opportunities for local, national, and international business organizations.
I have worked previously for the State of Washington and I have worked on medical marketing cases.
Worked on approximately 80-100 cases, with 51% plaintiff and 49% defendant.
I teach, consult and do expert witnessing. I understand the problem in the case. I can handle both marketing and advertising and other components under marketing and advertising. Advertising is a small component under Promotion, one of the nine P’s of marketing
I’m a multi-faceted senior marketing executive with expertise in creating, applying and delivering marketing, advertising, media, business development, sales, brand integrity and sales programs, along with my expert witnessing. As a senior marketing professional, I understand the relationships of partners.
I’ve introduced campaigns that translated strategic marketing plans into tactical sales actions.
I have been an advertising and marketing expert for 15 years.
|MBA||Business Administration – Marketing||University of Southern California|
|BS||Business Administration||University of Southern California|
|California Lifetime Teaching Certificate|
Awards & Affiliation
|Polished Apple Awards|
|California State University|
|Outstanding Citizen Award|
|Los Angeles City Council|
|California State University|
|Extraordinary Service Award|
|Wilshire Chamber of Commerce|
|Advertising Club of Los Angeles|
Westwood Hills Homeowners Association (WHPOA)
Partial List of Consulting Expert Witness Cases