The airport security program CLEAR recently announced a partnership with Major League Baseball and Tickets.com that will allow fans to use biometric ticketing at certain MLB ballparks.
Fans who link their CLEAR accounts to their MLB.com accounts can use their fingerprint instead of a paper or mobile ticket at participating major league ballparks. CLEAR plans to pilot this system at several parks later this season. The plan calls for a wider rollout to Tickets.com-enabled ballparks at the start of 2019.
“Our collaboration with CLEAR is an important new technology initiative, delivering safe, simple and seamless experiences for fans,” Noah Garden, MLB’s executive vice president of business, said in a statement. “Developing a partnership that will unify emerging identity technology and ticketing is reflective of our commitments to always improving ballpark accessibility and maintaining critical security standards.”
CLEAR currently works with nine MLB clubs to let baseball fans to use their fingerprints to quickly pass through security lines, including Yankee Stadium in New York, Coors Field in Denver, and AT&T Park in San Francisco. CLEAR’s sports memberships are free to their customers. The company’s sports members may bring one guest who’s 18 or older and unlimited guests under the age of 18.
In addition, the company said it will soon be introducing biometric-powered concession purchases at Nationals Park in Washington, DC. Further, CLEAR is working to incorporate facial recognition into its CLEAR lanes. These fans will be able to purchase food and validate their age for alcohol purchases using their fingerprint.
“We are thrilled to partner with MLB to make game days more enjoyable and secure for fans with biometric ticketing,” CLEAR CEO Caryn Seidman-Becker said. “We look forward to continuing to innovate alongside the league and the sports community to transform the fan experience from ticketing to concessions and more.”
Becker stressed that “[p]rivacy and data security “is core to who we are and it’s our company’s DNA from Day 1. We do not sell or share our customer data.”
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