Expertise DescriptionI have more than 15 years experience in the field of Business Development with expertise in growth management, marketing, and strategic planning consulting. I have additional experience with brand management, defamation, contract breakage, brand development, advertising, consumer confusion, merchandising strategy, product sales losses, brand valuation, damage valuation, licensing, distribution strategy, and sales strategy, trademark infringement, and patent infringement. My areas of specialization include: surveys, research, digital, and e-commerce. I have over 5 years expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise
My expert witness experience includes issues of brand management, defamation, contract breakage, advertising, consumer confusion, merchandising strategy, product sales losses, brand valuation, damage valuation, licensing, distribution strategy, and sales strategy, trademark infringement, and patent infringement.
My consulting experience includes providing growth management, marketing, and strategic planning and business development for individuals, agencies, and corporations.
My professional experience includes being the Principal of a business development firm, with prior experience as the Global Director of Communications for a shipping company, Director and General Manager of a Corporate Communications Division, Managing Partner of a strategic marketing consultancy, and Vice President of Marketing.
I have over 30 years of experience in the oil and gas industry. Much of my time has been spent supervising field operations. As a field supervisor, one of my key job responsibilities was to ensure that the operations were being done safely. Therefore, I have had extensive exposure to safety procedures and equipment. I have worked on cases involving the safe use of equipment and the importance of using the correct type of equipment. He understands the subtle and not so subtle differences in oil field equipment. I have extensive experience as an expert witness assembling reports, giving depositions, and providing trial testimony.
I have 30 years of experience in consumer research and marketing for Fortune 500 corporations. Beginning Expert Testimony work in 2005, I have worked with 90+ law firms and completed over 200 projects, including more than 50 surveys. I have specific experience in packaging, consumer decision, survey, and consumer behavior studies.
|MBA||Emory University Goizueta Business School|
|BS||Education / Mathematics||Illinois State University|
Awards & Affiliation
Partial List of Consulting Expert Witness Cases