Expertise DescriptionI have over 45 years experience in business-related issues, including management; marketing strategy; product development; new product program development and implementation; intellectual property; and sales distribution networks. I also have experience in business-to-business marketing; business statistics; market research; product distribution; franchising; distributor management; distributor and dealer evaluation; new product pricing and entry strategy; existing business revitalization; and independent sales options. My expertise includes economic loss, distribution issues, marketing research, trade secrets, trademarks, patents, and copyrights. I have more than 10 years expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise
My expert witness experience includes: Distributors, dealers, and representatives: evaluate claims and economic loss; Intellectual property: evaluate claims and value of patents, trademarks, copyrights, and trade secrets; Economic loss to a business: Quantify lost shares, sales, profits, and other critical issues; Marketing and sales effectiveness: evaluate claims of impact to market share, sales, profits, and other objectives; Marketing research: define market size, share, growth, and key trends. Competitive sales, share, and strategy, Custom and practice in vertical markets, Prices and practices.
My consulting services include: Distributors, dealers, and manufacturer's representatives: establish, evaluate, terminate, and effective management of distributors, representatives, dealers, and wholesalers; New product and business marketing and sales: Define market sizes, growth rates, primary market segments, competitive sales, competitive strengths and weaknesses, product specifications, pricing, and entry strategy; Competitive intelligence: legally and ethically secure public and privately available information on a competitor – This information is summarized and, with the client, we develop defensive and offensive marketing and sales action plans; Revitalize an existing business: define marketing and sales programs to increase market share, sales, and profits.
My professional experience includes having been the president and founder of a high successful consulting business.
|MBA||Marketing||University of Pittsburg|
Awards & Affiliation
|Twice voted as top ten faculty at Cornell Graduate School of Management.|
|Distributor Program Leadership|
American Marketing Association
Partial List of Consulting Expert Witness Cases