Expert 107520 - CA(S)


Expertise Description

I have more than 40 years experience in the field of Public Relations, Marketing, and Communications. I have expertise in advertising, branding, communications programs analysis, crisis communications, crisis strategy / communications, defamation of character, and events and promotions. I have additional experience with image development and repair, journalism, litigation strategy and support, and management consulting. I have additional knowledge of marketing and communications programs for legal professionals, media operations (analysis/exposure/relations), procedures, and ethics, professional malpractice (for communications professionals), and public perception (damage control/shaping). I have prior expert witness experience with consultations, deposition, and courtroom testimony.

Areas of Expertise


Expert Witness

My expert witness experience includes: Defamation / libel / slander; Improper billing; Professional malpractice; Media damage analysis; Interference / damage to professional career; Analysis / critique of agency business operation.


Consulting Experience

My consulting services include: Public relations counsel; Marketing strategy; Crisis communications / management; Image development / repair; Communications program analysis/evaluation; Analysis of media exposure and impact.


Professional Experiences

My professional experience includes public relations, marketing and communications executive and counselor.


Relevant Experiences

I am a veteran communications executive with 50 years of experience in journalism (reporter for N.Y. Times), public relations, marketing, and advertising. In the last 38 years, I was the owner of my own PR, marketing, and advertising firm. Previously, I was an expert witness for Adelphia in a lawsuit and was required to evaluate and comment on the billing and work product of a crisis communications firm.


Education

DegreeSubjectInstitution
BAPublic RelationsSan Jose State College

Licenses Certifications

Awards & Affiliation

Public Relations Society of America
Institute of Management Consultants
Public Interest Radio and Television Education Society

Primary Affiliation

Public Relations Society of America


Partial List of Consulting Expert Witness Cases



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