Ad tracking is also called “post-testing” or “ad effectiveness” tracking and is monitor a brand’s performance. One of the most recognized of these ad tracking services is Google AdWords™, which is an advertising service for businesses that want to display ads on the search engine’s results and advertising network. Focused primarily on strategic placement of keywords, the AdWords program enables businesses to set a budget for advertising and pay only when potential customers click on their ads. Our experts conduct SEO analysis of websites to determine the effectiveness of AdWords campaigns and create initiatives to bring about better results.
These professionals serve as expert witnesses in litigation that involves E-Commerce intellectual property, internet marketing, online marketing product development, and E-Business analysis. They have worked as SEO Specialists, web marketers, advertising consultants, and AdWords coordinators.
ForensisGroup offers free initial case consultations with select expert witnesses prior to retention. Our experts do not pay to be listed. This allows ForensisGroup to rigorously and continuously screen the expert witnesses in our network, ensuring that we connect you with the most authoritative and effective professionals in the industry. We provide his or her CV and fee schedules right at the beginning, allowing you to make a well-informed decision before officially retaining an ad tracking expert qualified for your case.