ForensisGroup Brand Dilution Expert Witnesses are marketing professionals who assess and address the weakening of the power of a brand. This can happen as a result of a company having too many brands and attempting to support all of them with inadequate resources.
Our experts opine in cases that involve blurring and tarnishment, where the distinctiveness of a famous trademark is impaired by association with a similar mark or trade name. Cases of tarnishment involve an infringing mark portrays the infringed mark in a negative light. This can occur when the mark is portrayed in a criminal or sexual context, or when an infringing company offers low quality goods. Brand dilution can concern the loss of brand value from excessive use. They analyze price cutting, product volume, brand extensions, brand equity, and down-market brand damage. These marketeers conduct research with customer groups on brand equity dilution, product marketing ROI, and brand confusion. In addition, they team with law firms to investigate trademark infringements and counterfeit products.
If our selection doesn’t include the brand dilution expert witness you’re looking for, contact us, and we’ll assist you in locating the right expert for your case, as well as provide you with an initial case consultation at no cost. And because our experts don’t pay a fee to be listed, we can recruit only the most trusted and credible experts based on a rigorous screening process. Contact us to learn more and retain a highly-qualified brand dilution witness for your case.