Branding expert witnesses are experienced with various facets of product marketing, as branding consists of creating a name, image, design, symbol, or other such marker used to identify a specific product and/or brand. Branding experts are skilled with creating campaigns that are designed to differentiate the product in question from competitors, making branding a crucial aspect of business identity and reputation. As with other forms of marketing and product development, branding expert consulting may be required for a lawsuit because of violations in intellectual property, copyright, or other patent laws, as well as issues with deceptive marketing strategies.
Branding may be utilized to represent a product, service, or various types of organizations, such as corporations or non-profit institutions. Branding is an important part of a marketing campaign. Branding strategies should consider factors in relation to the function, design, and overall purpose of a product or service, since it is created as an overall representation. Branding experts may be experienced with the fashion and apparel industry, advertising, public relations, communications, entrepreneurship, business development, e-commerce, marketing research and surveys, foodservice and hospitality, and any other field involving consumer marketing. Branding expert witnesses often have experience with project management, as branding requires a lot marketing research involving numerous employees and departments.
ForensisGroup works at locating only the most qualified of experts via the use of a thorough screening process. Call our office today to learn more or fill out and submit an expert request form to hire a credible branding expert witness for your case.