Consumer Survey Expert Witnesses use surveys to gain feedback from customers and gauge their degree of satisfaction with a service or product, which can also be used to find out about consumer needs, ideas, and expectations for a new product.
A questionnaire is used to gather information from a sample of consumers, and may be sent directly to the sample group through via mail, email, website, or through in-person or phone interviews.
Our consumer expert witnesses have years of experience in consumer research—many with expertise in the following:
- Questionnaires involving retail shopping experiences
- Customer attitudes toward new technologies
- Customer loyalty measurement
- Consumers’ attitudes on product and company image and reputation
This can include trademark surveys, brand equity, and branding.
Some of these experts have also been involved in surveys used in patent infringement cases as the basis for calculating damages which can serve as evidence of a patented component or feature contributing to purchasing decisions.
These experts consult on technical definitions for the following:
- Retail entities
- Research on consumer ethnic identity
- Development of survey modules
- Analysis of shopping behaviors
- Interactive surveys
- Shopping behavior research
They have experience that includes positions as marketing professors, managing partners of consumer research companies, market researchers, market analysts, and survey designers.
Trusted in over 30,000 cases nationwide, ForensisGroup will connect you with an industry-leading Consumer Survey Expert Witness so you can focus on your case preparation and trial.