Marketing Expert Witness TX 537927

Expertise Description

I have spent over a decade working in business administration with an emphasis in marketing and advertising. I also have expertise in corporate strategic planning and consulting. My areas of focus include approach and avoidance strategies; branding and marketing; communications; consumer behavior; consumer preferences; customized pricing tactics; demarketing campaigns; healthy eating and dieting approach/avoidance strategies; individual well-being and technology; interpersonal attachment styles; marketing strategies; smartphone and new technology impacts on personal and workplace relationships; social media attachment; strategic management and planning. My work has been published in textbooks and peer-reviewed journals. I have experience teaching at the university level and more than 5 years of non-litigation consulting experience. I have prior experience offering my services as a marketing expert witness.

Linguistics/Trademarks Expert 520774 FL

Expertise Description

I have over 50 years experience in Linguistics and Trademarking with expertise in the structure of modern English and present-day usage; sociolinguistics, including American dialects, languages in contact, and Caribbean linguistics; language and law, linguistics of trademarks; discourse analysis, pragmatics, semiotics; trademark issues, such as strength of mark, likelihood of confusion, word history, dilution, putatively scandalous marks; defamation; interpreting the language of contracts and statutes; and the verifiability of confessions and interrogations. I have over 30 years expert witness experience with consultations, depositions, and courtroom testimony.

Medical Device Design Expert 349285 MI

Expertise Description

I have more than 30 years experience in intellectual property, product development, and product liability litigation. I have been working as an attorney and professional engineer with an extensive background in electrical engineering. I have represented clients in all intellectual property aspects of electrical, chemical, software, and automotive components. My expertise includes project/design management, electrical system design / architecture, regulatory requirements, and product development. I also have expertise in the analysis of auto vehicles, systems, and components, including airbags, seat belts, and system diagnostics. I have also offered my services for over 15 years as an electrical engineering, medical device design expert witness in Michigan and have provided numerous clients with consultations, deposition, and courtroom testimony.

Intellectual Property Valuation Expert 505661 CA(S)

Expertise Description

I have been working for over 15 years in the field of Intellectual Property (IP) with a particular expertise in the management, valuation, and monetization of IP. I specialize in analyses for copyright and trademark infringement, publicity rights, social media and Internet infringement, defamation, marketing strategy analyses and royalty rate determinations. I have additional expertise providing valuations, monetization and management strategies for trademarks, publicity rights, domain names, Internet and social media assets, brand assets and copyrights for financial reporting, bankruptcy, and transactional due diligence. I have also spent over 5 years as an Intellectual Property Valuation expert witness in Southern California by providing deposition, consultations, and courtroom testimony.

Economic Damages Los Angeles Expert 518713 AL

Expertise Description

With more than 30 years experience in economic damages, I have spent my career focusing on intellectual property, royalty audits, wrongful termination, commercial litigation, and accounting fraud. I have a special emphasis in medical devices, media & entertainment, toys, video games, consumer products, oil & gas, energy, manufacturing and service industries. I have also spent over 10 years as a economic damages expert witness in Los Angeles by providing numerous clients with deposition, consultations, and courtroom testimony.

Branding And Marketing Expert 320594 AZ

Expertise Description

I have more than 35 years expert experience in all forms of advertising, advertising agency custom and practice, media, brands, trademarks, and complex trademark infringement. I have over 25 years expert witness experience with consultations, deposition, and courtroom testimony.

Advertising Agency Expert 107541 CA(N)

Expertise Description

I have more than 35 years experience in strategic marketing, advertising, communication and media. My expertise includes Marketing (Strategic & Tactical Planning); Advertising Agency alliances, practices and tactics; Brands & Advertising; Advertising and Sales; Promotion; Communication &Media, including Internet/Web; Website Development; Direct Market Analysis/Identification/Targeting; Advertising Creative; Marketing Research; Marketing & Business Development; Collateral Materials & Sales Promotion; Products & Services; Direct Marketing/Direct Mail; Trademarks; Complex Trademark Infringement; Non-Profits/Public Service; Intellectual Property; Contracts between advertising agencies and clients; Products and Services; Events and Tradeshows; Photographic Rights; Integrated Marketing Communications (IMC); Retail; Marketing Campaign Strategy; New Business Development; Rollouts; Market Penetration; and effectively identifying marketing opportunities for local and national business organizations. I have 35 years of expert witness experience.

Company Reputation Expert 500103 CA(N)

Expertise Description

I have more than 25 years of experience and specialize in the field of corporate reputation management with specific knowledge in the areas of crisis communication, crisis strategy / communications, media training, business crisis management, and complex litigation communications matters. I understand the importance of public knowledge about an issue in order for it to impact ones reputation and the difference between crisis management and crisis communication. I have knowledge regarding all aspects relating to issues of reputation, including how information originally published on the Internet spreads as well as how companies and individuals deal with a crisis. I have advised Fortune 500 companies on corporate reputation in general as well as environmental and safety issues, natural and man-made disasters, labor disputes, and product recalls and layoffs/plant closing. I have over 5 years expert witness experience with consultation, deposition, and courtroom testimony.

Marketing Expert 500440 AL

Expertise Description

I have more than 20 years of experience in the fields of Entrepreneurship and Marketing with expertise in startup ventures, criminal business enterprises, innovation, technology startups, franchising, business consulting, angel investing, and venture capital. On the marketing side, I have experience in, false advertising, branding, social media, competitive intelligence, forensic marketing, marketing research, statistics, industry analysis, and branding. I have knowledge of startups, bad business ventures, criminal business enterprises, business fraud, business interruptions, false product claims, false advertising, branding, social media crime, bad marketing practices, business-to-business marketing, competitive intelligence, forensic marketing, marketing research, statistics, industry analysis, and branding. I have prior expert witness experience.

Economics Expert 500896 FL

Expertise Description

I have more than 45 years experience in the field of economics with expertise in the laws. I have experience with industrial organization and antitrust; transactions cost economics; government and business; public choice; economics of advertising and safety; regulation and cost-benefit analysis; microeconomics; biological evolution and economics; and economics of privacy. I have over 25 years expert witness experience with consultation, deposition, and courtroom testimony.

Consumer Behavior Expert 386145 CO

Expertise Description

I have more than 25 years experience in the fields of marketing, brands, consumer behavior, and advertising with expertise in all types of research and have unsurpassed analytical (including statistical) skills. I have experience with conducting research and speaking authoritatively on any topic related to consumer behavior (including consumer confusion), advertising and marketing and I am particularly skilled at critiquing others’ research. I am well versed in all aspects of research. I have over 15 years expert witness experience with consultations and deposition.

Marketing Expert 464588 MO

Expertise Description

I have more than 40 years experience in the field of Marketing with expertise in trademark surveys, brand equity, antitrust, and branding. I have experience with conducting and reporting the results of surveys regarding intellectual property issues, also rebutting such surveys. I have also been involved in surveys used in patent infringement cases as the basis for calculating damages, since the Courts often now require evidence that a patented component or feature contributes to purchase decisions and are considering survey evidence of proportional contribution. I have also been engaged as a marketing expert to assess a variety of issues, such as: business-to-business marketing, whether a claim of economic harm from exclusion from a director is or is not valid, whether a design is or is not generic, whether the use of a term in a promotion is or is not simply puffery, and whether an advertisement is or is not deceptive. I have over 20 years expert witness experience with consultations and deposition.

Jewelry Design And Branding Expert 419592 AL

Expertise Description

I have more than 30 years experience in the field of Brand Identity and Jewelry Design with expertise in all aspects of branding strategy and design analysis for national and global brands. I have knowledge in trademark and trade dress, package and product design, intellectual property, brand communications, brand development, marketing strategy, advertising and sales, licensing, visual brand identity, advertising claims, copyright damages, consumer research, and planning and analysis. I have over 10 years expert witness experience with consultations, depositions, and courtroom testimony.

Software User Interface Expert 429450 AZ

Expertise Description

I have over 20 years experience in the field of Software User Interface. My extensive experience includes product user experience, usability strategy, user research, prototyping, design, usability testing, software interface architecture, product interface design, graphic user interfaces (GUIs), and object-oriented user interfaces (OOUIs). I have prior expert witness experience.

Trademark and Likelihood of Confusion Expert 428933 CA(S)

Expertise Description

I have more than 15 years experience in the field of Marketing Research. My expertise includes surveys, marketing, strategy, trademark confusion, customer attitudes and behaviors. My experience involves intellectual property litigation, claim substantiation, design of studies, management of research projects, packaging development, marketplace disputes, patent infringement matters, advertising claim substantiation, and branding. I am highly familiar with marketplace conditions, organizational behavior, statistical inference, social network analysis, applied data analysis, analysis of covariance structures, and industrial procurement. I have over 5 years expert witness experience with consultations, deposition, and courtroom testimony.

Market Research Expert 428671 CA(S)

Expertise Description

I have more than 50 years experience in the field of Marketing Research. My experience includes domestic and international consumer research, conceptualization of national brands, advertising and sales, and general marketing consulting. My other research consists of attitude and usage, customer interviews, new product screenings, test market evaluations, product positioning, advertising, brand development, brand strategy studies, tracking, public opinion measurements, logo evaluations, trademark confusion, and other topics requiring survey studies. I have made multiple contributions to the profession, including methodologies, the tachistoscope used in packaging research, and litigation surveys covering packaged goods, finance, retail, foodservice, healthcare, automobiles, and entertainment industries. I have over 30 years expert witness experience with consultations, deposition, and courtroom testimony.

Product Liability And Warning Labels Expert Witness NY 323381

Expertise Description

I have more than 35 years experience in product liability/warnings. My experience includes evaluation, design, and implementation of product warnings for major US companies such as Playtex, Rheem, Otis Elevator, S.C. Johnson, and Dr. Pepper Seven Up. I have over 35 years expert witness experience with consultations, deposition, and courtroom testimony.