Defamation refers to an instance in which an individual(s) reputation is damaged by false claims made by another individual or party. These statements may be made against a business, organization, politician, political party, geographical area (such as a city or country), a product or brand, or any other type of group or individual. Defamation expert witnesses have varying backgrounds, depending on the parties involved with each case, such as marketing, public relations, communications, business development, reputation management or economics.
If a business is faced with defamation, a media plan may be implemented to create a strategy in relation to crisis management. There are various forms of journalism in current media, including those within the internet and e-commerce mediums, business crisis management in the aftermath of defamation often requires the expertise of a communications expert. Defamation expert witnesses have various backgrounds in topics related to business defamation, including libel, slander, professional ethics, branding, advertising, and promotion. Libel is a written form of defamation, as opposed to slander, which is defamation in the form of spoken statements.
Court cases involving defamation may occur over statements that have hindered an individual’s career, reputation, or general wellbeing. It must be proven, however, that the statement and/or writing made is in fact a falsehood, as a truthful statement, however damaging, would be protected by freedom of speech.
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