ForensisGroup influencer marketing expert witnesses are specialists with nonpromotional strategies and techniques to marketing in which brands concentrate their efforts on opinion leaders, rather than on direct target market touchpoints. Influencer marketing is about providing product context and expertise with the help of an inspirational person.
Social media influencers now are on all primary social platforms, such as Facebook, Twitter, Instagram, and Snapchat. Our experts have experience with social media marketing and have worked with the Federal Trade Commission (FTC) and its rules on advertising and consumer protection. The FTC reviews posts by celebrities, athletes, and other influencers, and will send notifications to remind influencers and marketers that they must clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media.
FTC Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser—one which might impact the weight or credibility that consumers give the endorsement—that connection should be clearly and conspicuously disclosed…unless it is already clear from the context of the communication.
Material connections include business and family relationships, monetary payment, or the gift of a free product. These rules apply to both marketers and endorsers and our experts have worked on compliance projects.
ForensisGroup offers high-quality experts in the field of influencer marketing. Each influencer marketing expert witness brings a particular and focused perspective on certain aspects within the field. To find a credible expert witness or consultant, submit an expert report or call ForensisGroup today.