Internet marketing in the United States must follow a certain set of laws and regulations. While it may be considered a newer form of marketing, the same commercial laws still apply in terms of how it is used. Litigation involving Internet marketing may be related to standard commercial laws, in addition to how online technology is being used.
There are certain rules put into place as a means of protecting the consumer from online marketing. The method of branding, marketing campaigns, public relations, and the possibility of unfair and deceptive advertising business practices must all be taken into consideration by the industry, as such issues could surface as a major part of a potential litigation.
There is also a significant amount of litigation within the business side of Internet marketing. An internet marketing expert witness must be knowledgeable in the corporate practices of advertisement, including advertising and sales, marketing research, intellectual property, advertising contracts, trademarks, business development, strategic plans, and project management. Violations of the law and standard practices, such as intellectual property infringement, trademark infringement, or breach of contract, may result in litigation. Internet marketing also requires a background with such topics as e-commerce, web design, web development, internet affiliate marketing, pay per click, social media platforms, link building, referral traffic, and SEO.
Internet marketing operates within a relatively new and complex industry, so it is important to find the right expert witness with knowledge that is relevant to your particular case. ForensisGroup provides internet marketing expert witnesses who are on the cutting edge of their field. Take a look through our list of internet marketing expert witnesses and submit an expert request form or call us for the best internet marketing expert witnesses in the nation.