Market Research Expert Witnesses

Market research refers to the accumulation of data on potential customers and clients, which is then utilized for business strategy. Market research expert witnesses are experienced in the marketing fields, such as consumer insight, marketing strategies, internet marketing, focus groups, consumer products, product life cycle, customer service, product analysis, and advertising.

The results from market research can impact product design, production, and advertising in the consumer-based economy, it may become relevant to a court case related to the field. Market research expert witnesses are often knowledgeable with statistics, trademarks, valuation, franchise operations, patents, licensing, pricing strategies, copyright infringement, distribution, and intellectual property, as copyright and patent law-related court cases may benefit from information based on market research.

The surveying methods of market research may also be used to identify cases of consumer confusion, which is often the basis of lawsuits based on issues with copyright and patents. Research ethics and psychology may also be relevant to the field, as market research can often be exploited to confuse or take advantage of potential consumers. Market research expert witnesses may provide expert opinions on whether the accumulated data violated consumer protection rights, which would be grounds for a lawsuit.

Since 1991, ForensisGroup has provided credible experts to attorneys. Submit an expert request form or call us today for additional information on retaining a highly qualified market research expert witness for your case.

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"I was extremely pleased with the results. The ForensisGroup staff was both courteous and efficient. Your expert was second to none and helped resolve my matter on the best of terms."

- Carlo F. Van den Bosch, Esq.

SHEPPARD, MULLIN, RICHTER, & HAMPTON, LLP

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Marketing Expert Witness Texas 537927

Expertise Description

I have spent over a decade working in business administration with an emphasis in marketing and advertising. I also have expertise in corporate strategic planning and consulting. My areas of focus include approach and avoidance strategies; branding and marketing; communications; consumer behavior; consumer preferences; customized pricing tactics; demarketing campaigns; healthy eating and dieting approach/avoidance strategies; individual well-being and technology; interpersonal attachment styles; marketing strategies; smartphone and new technology impacts on personal and workplace relationships; social media attachment; strategic management and planning. My work has been published in textbooks and peer-reviewed journals. I have experience teaching at the university level and more than 5 years of non-litigation consulting experience. I have prior experience offering my services as a marketing expert witness.

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Trademark Infringement Expert Witness Boca Raton 536714

Expertise Description

I have worked in the field of intellectual property surveying and trademarks for more than 45 years. My expertise includes advertising effectiveness measurement; brand management and naming; consumer behavior survey research; dilution; genericness; likelihood of confusion analysis; marketing and business strategy development; market research technology development; misleading advertising; secondary meaning; trade dress; and trademark infringement analysis. I have experience teaching at the university level for over 25 years and I have spent more than 15 years offering deposition, consultations, and courtroom testimony as a trademark infringement expert witness.

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Airline Operations Expert Witness Dallas 530536

Expertise Description

I am an experienced airline operations expert witness. I have spent over 35 years working with IT systems, revenue management, travel distribution, customer relationship management, and the application of quantitative methods to solving problems in the travel, transportation, and hospitality industries. My expertise consists of: revenue management, travel distribution, crew scheduling and crew contract negotiations, flight operations, airline systems, market research, and CRM. I have provided consultations and deposition for more than a decade as an airline operations expert witness.

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Technology Trend Expert Witness Seattle 350881

Expertise Description

I have expertise in technology trends with over two decades of experience. I specialize in strategic consulting, product testing, market research, business development, intellectual property and original editorial and video content production services for the consumer electronics, technology, online/social media and video game industries. I provided consultations and deposition for more than 10 years as a technology trends expert witness.

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Intellectual Property Expert Witness WA 531647

Expertise Description

I have worked with intellectual property (IP)/patents for over two decades. My expertise includes patent transactions (acquisitions / divestitures); patent monetization strategies; patent and technology licensing; patent mining, vetting and due diligence; structuring patent sale / licensing agreements; IP deal structure and negotiations; IP strategy; valuations; market research, supply chain analysis and company financial analysis. I have prior experience offering my services as an intellectual property expert witness.

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Marketing Expert Witness CA 523546

Expertise Description

With over 5 years experience in the field of Marketing, my expertise is in consumer behavior with a focus on pharmaceutical marketing, health decision-making, and sustainable consumption. I am offering my services as a marketing expert witness.

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Medical Device Sales Expert Witness MD 528545

Expertise Description

I have over 20 years experience in medical devices sales with expertise in marketing and promoting products for chronic pain management, spinal cord stimulators, deep brain stimulators, intrathecal drug pumps, business development, competitor analysis market expansion, sales, product development and launches. I specialize in sales operations management, business development, sales team leadership and training, negotiation, strategic market planning, customer relationship management, competitor analysis, consultative selling, channel development, market expansion, solutions selling, hiring & coaching, market expansion, and new product development and launches.I have prior experience providing my services as a medical devices sales expert witness.

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Personal Property Appraisal Expert Witness CA 528756

Expertise Description

I have over 10 years of consulting experience in appraisals with an emphasis in valuation of personal property. My areas of expertise include: art market research to determine valuation of personal property, cataloguing and examining art objects, preparing analysis and report documentation, database management using filemaker, microsoft excel and word, editing, proofing appraisal documents, interacting with clients and field experts, developing business relationships, and invoicing and billing using quickbooks. I am offering my services as a personal property appraisal expert witness.

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International Finance Expert Witness VA 525135

Expertise Description

With more than 20 years working in finance, I have an expertise in financial management, international finance, investments , portfolio management, financial analysis, emerging markets, risk measurement, corporate finance, and valuation. I have spent over 5 years providing my services as an international finance expert witness.

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Contract Specialist Expert 523924 VA

Expertise Description

I have over 10 years' experience consulting as a contract specialist, with an emphasis in government and federal contracts, Department of Defense, policies, protests, claims, FAR/DFARS, bid protest, and small business. I have an additional focus in federal litigation: created exhibits, found millions of dollars in damages, wrote expert opinion reports, submitted declarations, conducted statutory, regulatory, and legislative history research, and discovered key factual legal issues for litigation strategy. I am offering my services as a contracts specialist expert witness.

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Retail Expert 507930 NY

Expertise Description

I have over 45 years experience in retail with a focus in store design concepts, display design, showroom design, marketing, licensing and branding, franchising, and trade show concepts. I have offered consultations and deposition for more than 5 years as a retail expert witness.

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Dramaturgy Expert 530557 MA

Expertise Description

I have over 15 years experience in theatre with a focus in dramatic theory, dramaturgy, theatre and transmedia studies, posthumanism, disability studies, and polish studies. I am also a playwright, director and have worked on 30 theatre and opera productions. I am offering my services as a dramaturgy expert witness.

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Design Expert 529158 IL

Expertise Description

I have spent over 35 years working in the field of design. My areas of focus include brand identities, packaging graphic systems, structural packaging, product design, consumer insight & research, competitive analysis, strategic mapping, dimensional brand architecture, visual brand language, creative ideation, design and development, technical, marketing, brand and business integration. I have provided numerous clients with consultations and deposition for more than 10 years.

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Marketing Expert 523525 CA(S)

Expertise Description

I have over 25 years of experience in marketing. My areas of expertise include innovation, technology management, emerging markets, and marketing strategy. I also specialize in teaching marketing strategy, marketing analytics, new product management, introduction to marketing, and social media marketing. I am offering my services as a marketing expert witness.

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Business Administration Expert 524379 AZ

Expertise Description

I have worked in the field of business administration for over 25 years. My areas of focus include start-ups, shut downs, turnarounds, acquisitions, sustaining success operations; manufacturing, packaging, and branding. I have provided consultations, courtroom testimony, and deposition for more than 5 years as a business administration expert witness.

Product Design Expert 529016 AL

Expertise Description

I have spent more than 20 years working with product design. My areas of focus include design research, design thinking, industrial design, service design, and global branding for these markets: furniture, healthcare, consumer electronics, sporting, homewares, exhibits, packaging. I am offering my services as a product design expert witness.

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Intellectual Property Expert 522584 AL

Expertise Description

I have over 25 years of experience in trademark licensing with experience across a wide range of consumer products. My core competencies include market analysis, consumer research, and license development. I specialize in brand extension licensing which includes conducting primary market research, creating business cases, and developing strategic alliances. I have offered my services providing consultations and deposition for more than 15 years as an trademark licensing expert witness.

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Economist Expert 525030 IN

Expertise Description

I have more than 30 years experience in finance and economic development with expertise in forensic economics, labor markets, workforce development, public policy, housing markets, and regional economic development. I have additional knowledge as an avionics technician, inspector and quality engineer. I have been providing consultations, deposition, and courtroom testimony for more than 10 years as an economist expert witness.

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Pharmaceutical Expert 523372 PA

Expertise Description

I have over 25 years experience in pharmaceuticals with expertise in biologic global commercialization, pricing, reimbursement and market access of pharmaceuticals. I have additional knowledge in risk assessments, business analyses, commercial strategies and plans regarding product launches, lifecycle management, in-licensing and acquisitions for specialty treatments in multiple therapeutic areas, such as rare diseases, neurology, oncology, neuroscience and kidney diseases. I have prior experience offering consultations, deposition, and courtroom testimony as a pharmaceuticals expert witness.

Statistician Expert 521414 NJ

Expertise Description

I have over 45 years experience as a Statistician with expertise in statistical process control, net content labeling, compliance, data analysis, experimental designs and statistical sampling plans for the development and manufacturer of new products, sensory evaluation, market testing and process control. I have also worked for over 35 years as a statistician expert witness.

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Farm Equipment Expert 521200 IN

Expertise Description

With over 35 years of experience in Agricultural & Industrial Equipment, my focus is in product engineering, business development, field and customer support, market research, territory management, quality engineering, and public relations. I have provided consultations, deposition, and courtroom testimony for more than 25 years as an agricultural farm equipment expert witness in Kansas and Indiana.

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Ship Building Expert 520190 FL

Expertise Description

My experience of over 50 years in the Maritime field has been focused on various facets of shipbuilding. I am particularly skilled with Shipbuilding Repair and Maintenance; Project Management; Cost Engineering; Production Control, Marketing, and Research and Development. I have also provided clients with my services as a ship building expert witness in Florida for more than 15 years.

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Marketing Consumer Survey Expert 519017 CA(S)

Expertise Description

I have expertise in the field of marketing and survey research. As a marketing and consumer survey expert witness, I have more than 20 years experience in designing surveys, managing research projects, providing consulting for clients, and creating rebuttals to surveys for intellectual property litigation and claim substantiation matters I have prior experience working as a marketing consumer survey expert witness.

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Real Estate Appraisal Expert 514964 WA

Expertise Description

I have more than 35 years of experience in Real Estate. My diverse experience encompasses brokerage, valuation, finance, consulting and advisory services, and litigation support. My expertise is in real estate regulation, data and technology strategies, and standards of professional practice. I consult with clients on regulation, policy and procedures, and mapping workflow. I have over 20 years of expert witness experience with consultations, deposition, and courtroom testimony.

Biological Research Expert 512026 TX

Expertise Description

I have more than 15 years of experience in biological research, product development and chemical formulation management, technical service, sales and marketing (direct and B2B), and product registrations on an international scale. I have proven knowledge and background in crop protection chemicals (active and inert ingredients), adjuvants and surfactants, and fertilizers in multiple markets. Additional experience includes crop safety, agrochemical and pesticide performance, product life cycle, product positioning, and market analysis; as well as being proficient in response analysis, prediction of mixtures and formulation stability, NOEL, physical-chemical property determination, and compatibility screening. I have over 5 years of expert witness experience with consultation, deposition, and courtroom testimony.

Consumer Technology Expert 460704 AL

Expertise Description

I have more than 30 years of experience building and leading strong brands in consumer technology as a C-level expert in branding, marketing, product development, market research and operations within the consumer technology industry. For the past 10 years I have owned and operated my own consulting company, helping clients better understand how market, retail and consumer level behavior and key levers for commercial success, primarily within the consumer technology segment. I help companies successfully develop and bring new products to market, from brand positioning, through product development and retail sell through. Prior to operating my own consulting business I was a CMO to a multibillion-dollar global PC and CE OEM company, and direct marketer. Prior to this position, I was EVP marketing and merchandising, and then president, of a billion dollar specialty retailer based on the west coast. I have prior expert witness experience with consultation, deposition, and courtroom testimony.

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Primary Care Management Expert 96813 CA(S)

Expertise Description

I have over 30 years experience in Industrial Medicine and Managed Care. My expertise includes physician recruitment and contracts negotiation for primary care and specialists; partnership agreements for primary care and specialists; physical therapy services; billing and collection services; development and maintenance of mini computer based proprietary practice management software; MIS support; marketing; strategic planning; and acquisition and growth strategies.

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Electronci Commerce Expert 159519 CA(N)

Expertise Description

I have over 30 years experience with digital commerce, and have created the most comprehensive and frequently cited research studies on consumer identity theft, security and banking technology in the U.S. I specialize in identifying and assessing trends in the retail identity security and financial services, including projecting the per-victim economic risk created by data breaches. My expertise includes: consumer identity theft, identity protection, fraud mitigation services, market research and analysis, technology product management, product and service launches, structured technology evaluation, electronic payments, and banking regulation. I have prior expert witness experience with consultations, deposition, and courtroom testimony.

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Consumer Behavior Expert 386145 CO

Expertise Description

I have more than 25 years experience in the fields of marketing, brands, consumer behavior, and advertising with expertise in all types of research and have unsurpassed analytical (including statistical) skills. I have experience with conducting research and speaking authoritatively on any topic related to consumer behavior (including consumer confusion), advertising and marketing and I am particularly skilled at critiquing others’ research. I am well versed in all aspects of research. I have over 15 years expert witness experience with consultations and deposition.

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Plastic Expert 432761 NY

Expertise Description

I have more than 35 years experience in the field of Plastic Engineering, Polymers and Manufacturing. My extensive experience includes polymers, extrusion, manufacturing, processing and packaging, product and process development, market research, and polymer chemistry. I have over 20 years expert witness experience with consultations, deposition and courtroom testimony.

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Statistics Expert 430862 CA(S)

Expertise Description

I have more than 40 years experience as a Statistician in the field of Statistics. My expertise includes advanced and sophisticated data analytics, sampling method and requirements, probabilistic and statistical analysis, statistical modeling, student grading, and industrial and medical applications of statistics to quality. I have additional knowledge in reliability and survival analysis, data analysis, Environmental assessment and Impact; as well as, quantification of incremental sales due to online chatting and web help. I have over 30 years expert witness experience.

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