Market research refers to the accumulation of data on potential customers and clients, which is then utilized for business strategy. Market research expert witnesses are experienced in the marketing fields, such as consumer insight, marketing strategies, internet marketing, focus groups, consumer products, product life cycle, customer service, product analysis, and advertising.
The results from market research can impact product design, production, and advertising in the consumer-based economy, it may become relevant to a court case related to the field. Market research expert witnesses are often knowledgeable with statistics, trademarks, valuation, franchise operations, patents, licensing, pricing strategies, copyright infringement, distribution, and intellectual property, as copyright and patent law-related court cases may benefit from information based on market research.
The surveying methods of market research may also be used to identify cases of consumer confusion, which is often the basis of lawsuits based on issues with copyright and patents. Research ethics and psychology may also be relevant to the field, as market research can often be exploited to confuse or take advantage of potential consumers. Market research expert witnesses may provide expert opinions on whether the accumulated data violated consumer protection rights, which would be grounds for a lawsuit.
Since 1991, ForensisGroup has provided credible experts to attorneys. Submit an expert request form or call us today for additional information on retaining a highly qualified market research expert witness for your case.
