Marketing Research Expert Witnesses

Marketing research expert witnesses may have varying types of backgrounds, since marketing research is a necessary component of many different industries. Marketing research expert consulting provides valuable insight for cases involving such areas as the maritime industry, commercial real estate, industrial real estate, transportation, financial services, cosmetics, pharmaceuticals, logistics, real estate development, product development, materials science, packaging, the automotive industry, the camping and outdoor programs industry, advertising, strategic marketing, communication, media, accounting, public relations, technology development, healthcare, the hospitality industry, public relations, insurance coverage, residential development strategy, entrepreneurship, consumer research, consumer behavior, branding, merchandising, strategic planning, the dental industry, information technology, corporate development, strategic business, the entertainment industry, retail solutions, brand identity, jewelry design, film marketing, Internet/web/e-commerce, search engine optimization, intellectual property, the food and beverage industry, electronics gaming, and numerous other fields, as each may be at the center of a possible lawsuit involving marketing research.

Marketing research, which may be utilized by any type of consumer-based industry, consists of analyzing different types of data in relation to consumers as a means of developing successful marketing strategies. Marketing research cases may involve product design, branding, consumer survey, sales, publicity, professional ethics/malpractice, advertising, and other issues affected by marketing research.

Are you seeking out the services of a reputable and trusted expert? ForensisGroup has been connecting attorneys with highly qualified experts for more than twenty-five years with consistent success. Call our office today at 1-800-555-5422 to speak with our knowledgeable staff and we’ll locate an authoritative marketing research expert witness for your case.

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"We were very happy with both ForensisGroup and the referred expert -- very knowledgeable and pleasant to work with. We will definitely use their services again."

- Mike Ertle, Esq.

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Marketing Expert Witness Sebastopol 538324

Expertise Description

I am a marketing expert witness with more than 35 years experience. I specialize in business planning; communication techniques; direct marketing methods; distribution techniques; entrepreneurship; infomercials; innovation startups; marketing planning; patent and licensing; product design; product development; small business marketing; startups; targeted direct marketing; venture capital; and viable product sales. I have experience with the electronic toy industry; the medical industry; the soil industry; and the solar industry among others. I have taught at the University level for over 15 years, have been published in textbooks and have authored over 20 business and marketing plans. I have experience presenting at conferences and seminars. I have provided deposition, consultations, and courtroom testimony as a marketing expert witness for over 25 years.

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Marketing Expert Witness Texas 537927

Expertise Description

I have spent over a decade working in business administration with an emphasis in marketing and advertising. I also have expertise in corporate strategic planning and consulting. My areas of focus include approach and avoidance strategies; branding and marketing; communications; consumer behavior; consumer preferences; customized pricing tactics; demarketing campaigns; healthy eating and dieting approach/avoidance strategies; individual well-being and technology; interpersonal attachment styles; marketing strategies; smartphone and new technology impacts on personal and workplace relationships; social media attachment; strategic management and planning. My work has been published in textbooks and peer-reviewed journals. I have experience teaching at the university level and more than 5 years of non-litigation consulting experience. I have prior experience offering my services as a marketing expert witness.

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Trademark Infringement Expert Witness Boca Raton 536714

Expertise Description

I have worked in the field of intellectual property surveying and trademarks for more than 45 years. My expertise includes advertising effectiveness measurement; brand management and naming; consumer behavior survey research; dilution; genericness; likelihood of confusion analysis; marketing and business strategy development; market research technology development; misleading advertising; secondary meaning; trade dress; and trademark infringement analysis. I have experience teaching at the university level for over 25 years and I have spent more than 15 years offering deposition, consultations, and courtroom testimony as a trademark infringement expert witness.

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Linguistics Expert Witness Emeryville 532983

Expertise Description

I have worked in linguistics for more than 45 years. My areas of focus include linguistic tone and intonation, the structure of English vocabulary, African linguistics, and the use of language in advertising and in brand names. I have additional experience with trademark issues and conflicts. I have provided consultations and deposition as a linguistics expert witness for over two decades.

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Marketing Expert Witness CA 523546

Expertise Description

With over 5 years experience in the field of Marketing, my expertise is in consumer behavior with a focus on pharmaceutical marketing, health decision-making, and sustainable consumption. I am offering my services as a marketing expert witness.

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Medical Device Sales Expert Witness MD 528545

Expertise Description

I have over 20 years experience in medical devices sales with expertise in marketing and promoting products for chronic pain management, spinal cord stimulators, deep brain stimulators, intrathecal drug pumps, business development, competitor analysis market expansion, sales, product development and launches. I specialize in sales operations management, business development, sales team leadership and training, negotiation, strategic market planning, customer relationship management, competitor analysis, consultative selling, channel development, market expansion, solutions selling, hiring & coaching, market expansion, and new product development and launches.I have prior experience providing my services as a medical devices sales expert witness.

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Personal Property Appraisal Expert Witness CA 528756

Expertise Description

I have over 10 years of consulting experience in appraisals with an emphasis in valuation of personal property. My areas of expertise include: art market research to determine valuation of personal property, cataloguing and examining art objects, preparing analysis and report documentation, database management using filemaker, microsoft excel and word, editing, proofing appraisal documents, interacting with clients and field experts, developing business relationships, and invoicing and billing using quickbooks. I am offering my services as a personal property appraisal expert witness.

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Retail Expert 507930 NY

Expertise Description

I have over 45 years experience in retail with a focus in store design concepts, display design, showroom design, marketing, licensing and branding, franchising, and trade show concepts. I have offered consultations and deposition for more than 5 years as a retail expert witness.

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Dramaturgy Expert 530557 MA

Expertise Description

I have over 15 years experience in theatre with a focus in dramatic theory, dramaturgy, theatre and transmedia studies, posthumanism, disability studies, and polish studies. I am also a playwright, director and have worked on 30 theatre and opera productions. I am offering my services as a dramaturgy expert witness.

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Design Expert 529158 IL

Expertise Description

I have spent over 35 years working in the field of design. My areas of focus include brand identities, packaging graphic systems, structural packaging, product design, consumer insight & research, competitive analysis, strategic mapping, dimensional brand architecture, visual brand language, creative ideation, design and development, technical, marketing, brand and business integration. I have provided numerous clients with consultations and deposition for more than 10 years.

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Marketing Expert 523525 CA(S)

Expertise Description

I have over 25 years of experience in marketing. My areas of expertise include innovation, technology management, emerging markets, and marketing strategy. I also specialize in teaching marketing strategy, marketing analytics, new product management, introduction to marketing, and social media marketing. I am offering my services as a marketing expert witness.

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Media Valuation Expert 523223 CA(N)

Expertise Description

I have over 40 years' experience in media valuation with expertise in film and video production, commercial photography, cable TV system operations, financial audience and advertising research and magazine publishing. I have additional experience in industry economics, revenue generation and media measurement. I have provided consultations, deposition, and courtroom testimony as a media valuation expert witness for more than 25 years.

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Marketing Expert 515266 AZ

Expertise Description

I have over 30 years experience in the field of marketing with a focus in strategy and brand management, advertising, brand building, new product development, and healthcare marketing. I am offering my services as a marketing expert witness.

Product Design Expert 529016 AL

Expertise Description

I have spent more than 20 years working with product design. My areas of focus include design research, design thinking, industrial design, service design, and global branding for these markets: furniture, healthcare, consumer electronics, sporting, homewares, exhibits, packaging. I am offering my services as a product design expert witness.

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Cosmetology Expert 528628 NY

Expertise Description

I have over 20 years experience in cosmetology with expertise in beauty salon and spa products, processes, procedures, policies and standards, and state regulations. I have additional knowledge in beauty product development, laboratory testing, marketing, and product testing & claims substantiation. I have spent more than two decades providing numerous clients with consultations and court testimony as a cosmetology expert witness.

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International Marketing Expert 508851 CA(S)

Expertise Description

With more than 40 years of experience in Marketing, I have a focus in structuring and managing channels of distribution for marketing strategies; sales force management; industrial marketing; and trademark issues. I have spent over 30 years as a marketing expert witness with consultations, deposition, and courtroom testimony.

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Nutrition Expert 522564 CA(S)

Expertise Description

I have over 30 years of experience working with nutrition trend-tracking, market assessment, and creating business-building ideas. My areas of expertise include beauty/cosmetics; food; over-the-counter drugs; personal and home care; appliances; nutrition, diet and fitness; engineering/home improvement and market research. I am offering my services as a nutrition expert witness.

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Intellectual Property Expert 522584 AL

Expertise Description

I have over 25 years of experience in trademark licensing with experience across a wide range of consumer products. My core competencies include market analysis, consumer research, and license development. I specialize in brand extension licensing which includes conducting primary market research, creating business cases, and developing strategic alliances. I have offered my services providing consultations and deposition for more than 15 years as an trademark licensing expert witness.

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Online Display Advertising Expert 522002 PA

Expertise Description

With over 30 years experience in the fields of web analytics & online advertising, I have an expertise in keyword advertising, log analysis, statistical analysis, co-registration, domain parking, webpage access, webpage history, e-commerce, patent litigation, social networking, and online advertising click fraud. I have also provided my services as a web analytics & online advertising expert witness by providing consultations, deposition, and courtroom testimony.

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Pharmaceutical Expert 523372 PA

Expertise Description

I have over 25 years experience in pharmaceuticals with expertise in biologic global commercialization, pricing, reimbursement and market access of pharmaceuticals. I have additional knowledge in risk assessments, business analyses, commercial strategies and plans regarding product launches, lifecycle management, in-licensing and acquisitions for specialty treatments in multiple therapeutic areas, such as rare diseases, neurology, oncology, neuroscience and kidney diseases. I have prior experience offering consultations, deposition, and courtroom testimony as a pharmaceuticals expert witness.

Statistician Expert 521414 NJ

Expertise Description

I have over 45 years experience as a Statistician with expertise in statistical process control, net content labeling, compliance, data analysis, experimental designs and statistical sampling plans for the development and manufacturer of new products, sensory evaluation, market testing and process control. I have also worked for over 35 years as a statistician expert witness.

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Farm Equipment Expert 521200 IN

Expertise Description

With over 35 years of experience in Agricultural & Industrial Equipment, my focus is in product engineering, business development, field and customer support, market research, territory management, quality engineering, and public relations. I have provided consultations, deposition, and courtroom testimony for more than 25 years as an agricultural farm equipment expert witness in Kansas and Indiana.

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Child Development Expert 519479 CA(S)

Expertise Description

With more than 30 years of experience in Child Development and Camp Staff Training, I have worked with youth-serving non-profits, staff training, operations, administration, and outdoor education. I also have experience with creating and implementing long-term marketing and communications plans for numerous organizations.

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Ship Building Expert 520190 FL

Expertise Description

My experience of over 50 years in the Maritime field has been focused on various facets of shipbuilding. I am particularly skilled with Shipbuilding Repair and Maintenance; Project Management; Cost Engineering; Production Control, Marketing, and Research and Development. I have also provided clients with my services as a ship building expert witness in Florida for more than 15 years.

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Marketing Consumer Survey Expert 519017 CA(S)

Expertise Description

I have expertise in the field of marketing and survey research. As a marketing and consumer survey expert witness, I have more than 20 years experience in designing surveys, managing research projects, providing consulting for clients, and creating rebuttals to surveys for intellectual property litigation and claim substantiation matters I have prior experience working as a marketing consumer survey expert witness.

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managed care Expert 55216 CA(S)

Expertise Description

I have over 35 years experience in the field of Managed Care in the Healthcare industry with expertise in HMOs, PPOs, physician contracts, and other managed care arrangements. I have experience with health care delivery networks, payor and provider contract negotiation, relationships between physicians and hospitals, enrollment, health care delivery education programs, regulatory health care issues, and health care legislation. I have prior expert witness experience with consultations and deposition.

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Advertising Agency Expert 107541 CA(N)

Expertise Description

I have more than 35 years experience in strategic marketing, advertising, communication and media. My expertise includes Marketing (Strategic & Tactical Planning); Advertising Agency alliances, practices and tactics; Brands & Advertising; Advertising and Sales; Promotion; Communication &Media, including Internet/Web; Website Development; Direct Market Analysis/Identification/Targeting; Advertising Creative; Marketing Research; Marketing & Business Development; Collateral Materials & Sales Promotion; Products & Services; Direct Marketing/Direct Mail; Trademarks; Complex Trademark Infringement; Non-Profits/Public Service; Intellectual Property; Contracts between advertising agencies and clients; Products and Services; Events and Tradeshows; Photographic Rights; Integrated Marketing Communications (IMC); Retail; Marketing Campaign Strategy; New Business Development; Rollouts; Market Penetration; and effectively identifying marketing opportunities for local and national business organizations. I have 35 years of expert witness experience.

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Business Management Expert 51253 NY

Expertise Description

I have over 45 years experience in business-related issues, including management; marketing strategy; product development; new product program development and implementation; intellectual property; and sales distribution networks. I also have experience in business-to-business marketing; business statistics; market research; product distribution; franchising; distributor management; distributor and dealer evaluation; new product pricing and entry strategy; existing business revitalization; and independent sales options. My expertise includes economic loss, distribution issues, marketing research, trade secrets, trademarks, patents, and copyrights. I have more than 10 years expert witness experience with consultations, deposition, and courtroom testimony.

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Transportation Expert 45644 CA(N)

Expertise Description

I have more than 25 years experience as a mechanical engineer with design and analysis of complex transportation systems, project planning and implementation, and feasibility studies. My past transportation projects have included intercity, commuter, rapid transit, high-speed, and light rail systems, alternative and conventional fuel buses, Automated Guideway Transit (AGT), and Personal Rapid Transit (PRT). My transportation evaluation and planning studies have included detailed assessment of transit technologies and economic analysis of capital, operational, and maintenance costs. I have also performed business planning and diversification studies, competitive analyses, market research, and economic forecasting. I have over 10 years expert witness experience.

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Marketing Expert 500440 AL

Expertise Description

I have more than 20 years of experience in the fields of Entrepreneurship and Marketing with expertise in startup ventures, criminal business enterprises, innovation, technology startups, franchising, business consulting, angel investing, and venture capital. On the marketing side, I have experience in, false advertising, branding, social media, competitive intelligence, forensic marketing, marketing research, statistics, industry analysis, and branding. I have knowledge of startups, bad business ventures, criminal business enterprises, business fraud, business interruptions, false product claims, false advertising, branding, social media crime, bad marketing practices, business-to-business marketing, competitive intelligence, forensic marketing, marketing research, statistics, industry analysis, and branding. I have prior expert witness experience.

Consumer Research Expert 501013 AZ

Expertise Description

I have more than 20 years experience in the field of Consumer Research with expertise in retail, services, and consulting companies. I have experience with value drivers from omnichannel retailing, consumer and store atmosphere factors impacting the retail shopping experience, customer attitudes toward new consumer technologies being launched in retail and services industry environments (e.g., mobile, interactive, etc.), factors impacting customer loyalty, and consumers’ attitudes toward privacy and trust.

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Consumer Behavior Expert 386145 CO

Expertise Description

I have more than 25 years experience in the fields of marketing, brands, consumer behavior, and advertising with expertise in all types of research and have unsurpassed analytical (including statistical) skills. I have experience with conducting research and speaking authoritatively on any topic related to consumer behavior (including consumer confusion), advertising and marketing and I am particularly skilled at critiquing others’ research. I am well versed in all aspects of research. I have over 15 years expert witness experience with consultations and deposition.

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Marketing Expert 464588 MO

Expertise Description

I have more than 40 years experience in the field of Marketing with expertise in trademark surveys, brand equity, antitrust, and branding. I have experience with conducting and reporting the results of surveys regarding intellectual property issues, also rebutting such surveys. I have also been involved in surveys used in patent infringement cases as the basis for calculating damages, since the Courts often now require evidence that a patented component or feature contributes to purchase decisions and are considering survey evidence of proportional contribution. I have also been engaged as a marketing expert to assess a variety of issues, such as: business-to-business marketing, whether a claim of economic harm from exclusion from a director is or is not valid, whether a design is or is not generic, whether the use of a term in a promotion is or is not simply puffery, and whether an advertisement is or is not deceptive. I have over 20 years expert witness experience with consultations and deposition.

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Marketing Expert Witness Fresno 371479

Expertise Description

I am a marketing expert witness with more than three decades experience. My areas of expertise include strategic planning, marketing planning, research, development, merchandising, advertising, copywriting, editing, media management, distribution, sales, buzz marketing, SEO, lead generation, telemarketing, branding, positioning, advertising and sales, and all the other subcategories of the vital and essential process of meeting needs. I have experience with development and public relations for several hospitals. I have offered my services for over 25 years as a marketing expert witness.

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Cosmetics Expert 427826 CA(S)

Expertise Description

I have more than 25 years in the field of Cosmetic Chemistry. My extensive experience includes research and development, product development, business development, operations, sales and marketing for personal care, skin conditions, cosmetic procedures, OTC, Nutraceuticals and pharmaceutical industries.

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Marketing Expert 462622 IL

Expertise Description

I have more than 40 years experience in the field of Marketing with expertise in trademarks, brands, brand development, and market plans. I have additional experience with Integrated Marketing Communications (IMC), project management, integrated marketing communications services including advertising, advertising creative, public relations, sales promotions, advertising and sales, and direct mail. I also have knowledge in business-to-business marketing with specific focus on financial services, accounting and consulting services, commercial real estate, eldercare, office technology, manufacturing and distribution. I have over 15 years expert witness experience with consultations, deposition, and courtroom testimony.

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Seo Expert 435348 CA(S)

Expertise Description

I have over 15 years experience in the field of Search Engine Optimization as an SEO specialist with proven top ten organic search results in the top 3+ search engines. I have extensive experience in webtrends and webtrends smartsource data collection (SDC) implementation, Google analytics & webmaster tools, content development, Php and Javascript installations, link building, keyword research, keyword density, top ten competitor research, internet marketing and PPC management, as well as web development, analytical, SEO, and SEM issues.

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Retail Expert 459903 CA(S)

Expertise Description

I have more than 30 years experience in the field of Retail Solutions with expertise in buying and marketing, retail management, inventory management, pricing strategies, apparel and accessories planning, product management, wholesale management, and e-commerce. I have additional knowledge of vendor negotiations, inventory control, POS systems, storefront, and catalog design. I have over 10 years expert witness experience.

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Search Engine Optimization Expert 434966 CA(S)

Expertise Description

I have prior experience within the field of Search Engine Optimization. My experience includes SEO interactive services; verticals and KPIs; e-commerce; lead generation; general traffic growth; creating, testing, optimizing, on-page SEO elements; wordpress site design; titles and headers; meta-descriptions; site architecture; taxonomy; URL structure; code structure; internal linking; database; keyword generation and discovery; blog creation; new content implementation; sitemaps; robots.txt files; and off-page SEO elements for social medial campaigns and content marketing. I am highly familiar with various forms of marketing and advertising and sales collateral, such as websites, press releases, and brochures; ranking achievement; strategic management; and categorization rules.

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Interational Business Human Resources Expert 434946 IN

Expertise Description

I have over 30 years experience in the field of International Business, Management and Human Resources. My extensive experience includes business administration, strategic management, organizational behavior, quality management, entrepreneurship, small business development, international policies, economic integration in Southeast Asia, cross cultural management economic sanctions, and Chinese management theory and practice.

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Trademark and Likelihood of Confusion Expert 428933 CA(S)

Expertise Description

I have more than 15 years experience in the field of Marketing Research. My expertise includes surveys, marketing, strategy, trademark confusion, customer attitudes and behaviors. My experience involves intellectual property litigation, claim substantiation, design of studies, management of research projects, packaging development, marketplace disputes, patent infringement matters, advertising claim substantiation, and branding. I am highly familiar with marketplace conditions, organizational behavior, statistical inference, social network analysis, applied data analysis, analysis of covariance structures, and industrial procurement. I have over 5 years expert witness experience with consultations, deposition, and courtroom testimony.

Market Research Expert 428671 CA(S)

Expertise Description

I have more than 50 years experience in the field of Marketing Research. My experience includes domestic and international consumer research, conceptualization of national brands, advertising and sales, and general marketing consulting. My other research consists of attitude and usage, customer interviews, new product screenings, test market evaluations, product positioning, advertising, brand development, brand strategy studies, tracking, public opinion measurements, logo evaluations, trademark confusion, and other topics requiring survey studies. I have made multiple contributions to the profession, including methodologies, the tachistoscope used in packaging research, and litigation surveys covering packaged goods, finance, retail, foodservice, healthcare, automobiles, and entertainment industries. I have over 30 years expert witness experience with consultations, deposition, and courtroom testimony.

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Commercial Real Estate Appraisal Expert 384447 UT

Expertise Description

I have more than 40 years experience in the field of commercial-investment real estate, including over 10 years as a former commercial real estate appraiser with consultations in brokerage, corporate real estate, investment analysis, feasibility studies, market studies, and commercial lease negotiations. I have 40 years expert witness experience with consultations, deposition, and courtroom testimony.

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Aerospace Fasteners Expert 350479 OH

Expertise Description

I have more than 40 years experience in the field of Aerospace Fasteners, including Ultrahigh Strength Fastener Manufacturing, and distribution. My experience includes aerospace fasteners, manufacturing, distribution, import source management, and market research. I have over 10 years expert witness experience with consultations, deposition, and courtroom testimony.

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Pharmaceutical Industry Expert 343607 GA

Expertise Description

I have more than 35 years experience in the Pharmaceutical and Pharmaceutical Packaging industries. I have extensive experience in the areas of Laboratory Management and Food and Drug Administration Regulations. My experience also includes various technical management positions in Quality Control, Technical Service, Labeling, and as a Director of Research and Development in Pharmaceutical Packaging. I have over 10 years expert witness experience.

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