The marketing field encompasses many practices including the following:
- Logo design
- Product design
- Product development
- Pricing strategies
- Public relations
- Media campaigns
Marketing experts work within a multifaceted industry, meaning they each may be focused on a particular specialty within the field.
For example, an expert may be experienced with trademark-related concepts while another may have a stronger background in marketing for franchise operations.
Regardless of the area of focus the marketing strategy is based, there are many legal details to consider when launching any type of marketing campaign.
The marketing campaign should not be in violation of any trademark, copyright, branding, intellectual property, or business laws.
The practice of advertisement and promotion should be conducted in a manner that does not misrepresent the product or service, which can lead to unfair and deceptive advertising business practices.
Additionally, the marketing research and strategies used in media and advertising campaigns must not confuse consumers into believing false statements.
For legal matters involving marketing practice, it is important to consult with a qualified and reputable Marketing Expert Witness.
In the event you are unable to locate a suitable Marketing Expert Witness for your case, ForensisGroup is a full-service Expert Witness Referral Company.
Our commitment to knowing each expert and what makes them perfect for your case will save you and your clients time and money while providing peace of mind.
Trusted by more than 20,000 clients and serving 30,000 cases nationwide, we’ll connect you with the best and right Marketing Expert so you can focus on your case preparation and trial.