The marketing field encompasses many practices, including branding, advertising, logo design, product design, trademarks, licensing, distribution, product development, pricing strategies, public relations, promotion, and media campaigns. Marketing experts work within a multifaceted industry, meaning that each one may be focused on a particular specialty within the field. An expert may be experienced with trademark-related concepts, for instance, while another may have a stronger background in marketing for franchise operations. No matter which area of focus the marketing strategy is based in, there are a lot of legal details to consider when launching any type of marketing campaign. The marketing campaign should not be in violation of any trademark, copyright, branding, intellectual property or business laws.
The practice of advertisement and promotion should be conducted in a manner that does not misrepresent the product or service, which can lead to unfair and deceptive advertising business practices. The marketing research and strategies used in media and advertising campaigns must not confuse consumers into believing false statements. In the event that you are involved in a legal matter involving marketing practice, it is important to consult with a qualified and reputable marketing expert witness.
ForensisGroup has spent over twenty years matching clients with top quality experts. Call us today or Submit An Expert Request Form to find the best marketing expert witness for your particular case.