Merchandising means the promoting the sale of goods and services at retail locations that can include display techniques, product sampling, product demonstration, pricing, “shelf talkers,” promotional offers, and other point-of-sale tactics.
Merchandising Expert Witnesses at ForensisGroup are experienced marketers with expertise include strategic planning, market research, lead generation, positioning, and advertising and sales. This includes backgrounds in growth management, brand and development, brand valuation, distribution strategies, and sales strategies. These experts consult on customer decision points and on the ensuing merchandising tactics and strategies, such as the highlighting of product assortment so that customers can readily see trade-offs among the choices—as well as the psychology of selecting the best assortment to give customers sufficient but not too many choices.
These professionals are experienced in business development firms, as merchandising directors in many different industries, strategic marketing consultants, and executives of marketing and merchandising.
These merchandising professionals are members of the National Association for Retail Merchandising Services (NARMS), the National Association of Convenience Stores (NACS), the National Retail Federation, and the National Catalog Managers Association (NCMA).
Let us help you find an authoritative merchandising expert witness for your litigation or insurance matter. For over 20 years, ForensisGroup has connected our clients with accomplished experts in merchandising to consult on industry specific issues. Our staff has been assisting attorneys and insurance professionals in finding well-qualified experts in more than 10,000 cases. Submit An Expert Request Form or call us to discuss retaining a top expert witness for your case.