Public relations is an important aspect of business, as it is the link between a company and the public.
It also applies to the relationship between any public figures and organizations, regardless of whether or not it operates on a commercial basis.
Communication is key for a public relations expert witness. There are a high number of mediums with which to communicate information that is representative of one’s particular image and/or method of branding.
Public relation expert witnesses often have backgrounds in the following:
- PR agencies,
- Professional ethics/malpractice
- Events management
- Other areas related to crisis strategy/communications
Business crisis management, for instance, would be implemented in response to a corporate-related problem, such as:
- Product recalls
- Labor disputes
- A case concerning antitrust
Those working with public relations would create a media plan to address these issues and reestablish a more favorable view in the public consciousness.
Marketing and sales effectiveness, including that of marketing campaigns, marketing strategies, product marketing, internet marketing, and various forms of advertising, are all part of public relations, as such media campaigns influence the public opinion of the product or service.
Public relations are also utilized by celebrity figures as a way of maintaining their particular image and brand among the public.
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