Trademark Expert Witnesses might be required for trademark infringement cases.
Trademarks are very important in the business and manufacturing industries, as they serve as a method of protecting one’s idea and original concept, such as a slogan, image, product design, service, or technology.
Trademarks are made when these original concepts are registered under patent law, ensuring that its use by other companies and/or individuals would be a case of patent infringement, resulting in grounds for possible lawsuits.
Trademark expert witnesses are experienced in varying types of disciplines, as any field operating as a business may be involved with a trademark-related court case.
Many trademark expert witnesses are involved with marketing and engineering, which is often relevant to trademark infringement litigation, as each branch of the field works to design and utilize new types of products and technology, all of which may infringe on a trademarked concept.
Whether your product or service is involved with engineering or any other field, marketing must also adhere to trademark law.
The method of marketing, including the use of wording or images, must avoid any likelihood of confusion, which is when a trademark may be misidentified for another trademark by the consumer, whether it is a logo or product design.
Marketing research must therefore be practiced so as to avoid such issues with intellectual property, as well as patent infringement and validity, making both the product/service and method of marketing an important part of the background of a trademark expert witness.
ForensisGroup is a full-service Expert Witness Referral Company. Trusted in over 30,000 cases nationwide, we’ll connect you with an industry-leading Trademark Expert Witness so you can focus on your case preparation and trial.