Visual merchandising expert witnesses may be invaluable for several types of cases related to retail or consumer-based business, as the discipline refers to the visual layout of merchandise within a retail location that has been optimized for potential sales. Visual merchandising expert consulting may be sought out for cases involving consumer technology, the garment industry, retail, shopping centers, branding, copyright and numerous types of patent laws, and other related disciplines.
Visual merchandising expert witnesses often have experience with market research and advertising, which are incorporated into the development of visual merchandising within a store setting. The business of consumer electronics is especially relevant to visual merchandising, as the technology behind such products is constantly changing, which must be reflected by the visual merchandising aspects of an electronics store. Whether it is a consumer product related to audio, media, television, cellular phones, or other wireless and/or electronic equipment, visual merchandising is a major factor in how the products are sold to potential consumers.
Visual merchandising expert witnesses may also be knowledgeable in patent analysis and licensing, since the visual display of merchandise and the corresponding marketing material may be protected by copyright law. Violations in patent law regarding retail displays and marketing campaigns would be grounds for potential lawsuits.
ForensisGroup has been assisting attorneys with litigation for more than twenty years, making us a leader within the legal field. Call us today to learn more or fill out and Submit An Expert Request Form to retain a highly qualified visual merchandising expert witness for your case.