This expert is a brand identity and jewelry design professional with more than 45 years of experience in branding strategy, design analysis, and consumer research, including more than 10 years of expert witness experience. Their work in legal matters includes consultation, deposition, and courtroom testimony in disputes involving intellectual property, advertising, and brand-related claims.

Their expertise includes development and analysis of brand names, trademarks, logos, and visual identity systems, as well as product and package design, advertising messaging, and brand communications. Additional areas of focus include trademark and trade dress, copyright and design patent issues, licensing disputes, and claims involving false or deceptive advertising under the Lanham Act. Their experience also includes consumer research and survey analytics, including authorship and analysis of more than 1,000 consumer surveys applied in both commercial and litigation contexts.

Their work further involves assessment of likelihood of consumer confusion, brand dilution, and damages in intellectual property disputes, along with evaluation of marketing strategy, planning, and brand positioning for national and global brands. Consulting experience includes work involving large-scale brand development and redesign initiatives for major consumer and commercial brands. The expert has served on more than 100 cases involving trademark, trade dress, copyright, and advertising-related issues, with testimony provided in more than 40 depositions and over a dozen trials and arbitration proceedings. Their case experience includes matters involving likelihood of confusion, brand dilution, damages, licensing, and deceptive advertising across federal courts, arbitration forums, and proceedings before the United States Patent and Trademark Office. Their work has included service for both plaintiffs and defendants in an approximate 60/40 distribution.

Their education includes graduate-level business coursework and a Bachelor’s degree in English. The expert is affiliated with organizations including the Design Management Institute, Path to Purchase Institute, Shelf Impact Magazine, American Marketing Association, Association of Professional Design Firms, Color Marketing Group, and the American Institute of Graphic Arts. Professional contributions include authorship of published articles and case histories, speaking engagements at more than 50 industry conferences, and participation in governance and advisory activities within branding and design organizations.