Expert witness with more than 13 years of experience in E-Commerce strategy and digital business systems, with a background spanning enterprise e-commerce management, information technology governance, systems analysis, and web-based technology initiatives. He holds an MBA and a Master of Science in Computer Information Technology (with honors), along with professional designations including Certified E-Commerce Consultant (CEC™), Accredited Small Business Consultant (ASBC™), and Business Systems Analyst Certification (BSAC™). His work focuses on designing and managing e-commerce strategies for public companies, private enterprises, and local government entities, with emphasis on scalable online transaction systems and strategic digital growth planning.

His technical expertise includes search engine optimization (SEO), internet marketing strategy, competitive analysis, website usability evaluation, human-computer interaction, digital branding, order management systems, and systems analysis and design. He has led requirements gathering, gap analysis, cost-benefit evaluation, and user acceptance testing initiatives, applying structured business analysis methodologies to assess digital performance and improve online user engagement.

He has managed multi-million-dollar web, software, and systems implementation projects, including enterprise asset management systems, e-government platforms, and integrated e-commerce environments utilizing Java, Oracle, SAP R/3, and related technologies. His responsibilities have included preparing Requests for Proposal (RFPs), overseeing vendor selection and evaluation processes, supervising software testing and implementation, coordinating cross-functional project teams, and managing system integration efforts across enterprise environments.

In corporate and government settings, he has served in leadership roles including E-Commerce Manager, IT Project Manager, Senior Business Analyst, and Product Manager. These roles required oversight of digital strategy execution, technology planning, regulatory-related system modifications, risk evaluation, budgeting, and alignment of technology initiatives with operational objectives. He has also served as an adjunct instructor in Systems Analysis and Design, reflecting formal expertise in business process modeling and systems architecture.

He has 10 years of expert witness experience, as reflected in his professional background, providing consultation and technical analysis in matters involving e-commerce strategy, digital marketing effectiveness, website usability, online transaction systems, and digital business operations. His work has included litigation support and analysis concerning internet marketing performance, system functionality, user experience standards, order management processes, and implementation of web-based business systems. His professional affiliations include membership in the International Institute of Business Analysis®, the International Council of E-Commerce Consultants, and related professional organizations, demonstrating ongoing engagement with industry standards and governance frameworks in digital commerce and information technology management.