With more than 40 years of experience in marketing and brand strategy, he specializes in trademarks, branding, market planning, integrated marketing communications, and intellectual property survey research. His consulting work includes development of advertising campaigns, public relations programs, direct marketing initiatives, sales promotion strategies, and business-to-business marketing plans for clients in financial services, consulting, commercial real estate, manufacturing, office technology, distribution, and consumer markets. He also has more than 15 years of expert witness experience involving consultations, depositions, and courtroom testimony in trademark, branding, trade secret, and marketing-related disputes.

A significant portion of his litigation consulting practice has focused on trademark surveys, likelihood-of-confusion analysis, consumer perception research, brand valuation matters, and intellectual property disputes in federal courts and arbitration proceedings nationwide. His work includes survey design and litigation-related analysis involving trademarks, trade dress, branding conflicts, marketing effectiveness, and buyer behavior across numerous industries, including retail, automotive, technology, financial services, healthcare, and consumer products. He has also authored professional publications and articles addressing intellectual property survey methodology, consumer perception research, and litigation survey practices.

In addition to consulting and litigation activities, he has held senior leadership responsibilities within advertising agencies, investor relations firms, and strategic marketing organizations, where his work included account management, market intelligence, media relations, financial communications, and development of integrated marketing programs for national and international clients. He has also taught marketing strategy, consumer behavior, industrial marketing, advertising, public relations, international marketing, and marketing research at the undergraduate and graduate levels. He holds a Master of Business Administration (MBA) with concentrations in marketing and finance, a Master of Science in Journalism, and a Bachelor of Arts in Journalism, providing a strong foundation for his expertise in branding, consumer perception, and intellectual property survey research.