With more than 20 years of experience in entrepreneurship and marketing, this expert serves as an expert witness in matters involving business fraud, false advertising claims, trade dress, and criminal business enterprises. The expert has prior expert witness experience providing testimony in local, state, and federal cases, including both civil and criminal matters. The expert’s work in entrepreneurship and business encompasses startup ventures, innovation, technology startups, franchising, angel investing, venture capital, mergers and acquisitions, business turnarounds, and risk-related analysis. Professional experience includes development of business plans, consulting with startups, and analysis of business ventures, including matters involving alleged business fraud, business interruptions, and improper business practices. In the marketing domain, the expert’s experience includes false advertising, branding, social media, competitive intelligence, forensic marketing, marketing research, statistical analysis, survey design, data collection, focus groups, and industry analysis. With more than 10 years of experience as a statistician in marketing research and analytics, the expert applies quantitative methods to evaluate marketing practices and advertising-related claims.

The expert has served as Founder and Chief Executive Officer of a consulting and venture capital acquisition firm and has held academic appointments as a visiting professor. The expert is an editorial board member for multiple academic journals and has authored peer-reviewed research and books addressing risk factors, business models, entrepreneurship, and forensic marketing. The expert holds a Ph.D./MBA in Entrepreneurship and General Business, an MBA in International Business and Marketing, and a Bachelor of Business Administration in Marketing. Professional certifications include Certified Chartered Marketing Analyst (CMA)™, Registered Business Analyst (RBA)™, Master Business Consultant (MBC)™, and Management Consultant Professional (MCP)™.