The expert has more than 40 years of experience in marketing, with a focus on structuring and managing channels of distribution, marketing strategy, sales force management, industrial marketing, and trademark issues. They also have more than 30 years of experience providing consultation, deposition testimony, and courtroom testimony in matters involving marketing practices, distribution channels, and trademark-related disputes across commercial and industrial markets. Their experience includes structuring and managing channels of distribution, including sales force management, personal selling, buyer-vendor relationships, negotiating strategy, and channel design.

Additional expertise includes distribution and promotion management, market segmentation, market expansion, marketing research, product marketing, promotions, and development of strategic marketing plans. Their work also addresses supplier-distributor relationships, licensing, distributor sales training programs, and marketing and distribution on the Internet. This experience has been applied in matters involving trademark issues, distribution conflicts, and evaluation of marketing conduct across retail, industrial, and business-to-business environments.

Their background also includes extensive publication in marketing and distribution channels research, as well as development and instruction of executive education and professional programs in marketing strategy, distribution, sales force management, and channel relationships. Professional involvement includes participation with the American Marketing Association and editorial and advisory contributions to the Journal of Marketing. The expert holds a Doctor of Business Administration in Marketing, a Master of Business Administration, and undergraduate degrees in business administration, history, and social studies.