Holding a Ph.D., this web analytics and online advertising expert has over 30 years of experience analyzing internet search systems, digital advertising technologies, and web analytics. The expert provides expert witness services in matters involving keyword advertising, search engine marketing, and online advertising practices, including consultation, deposition testimony, and trial testimony. Litigation work has involved technical analysis of online advertising systems, search engine technologies, web traffic behavior, and internet-based marketing platforms.

The expert’s technical work focuses on search engine technology, keyword advertising, and web analytics, including pay-per-click advertising models, search engine optimization, and search engine marketing systems. Analytical expertise includes log analysis, statistical analysis of web activity, and evaluation of how users interact with web pages, search results, and online content. This work also addresses web search behavior, webpage access and viewing patterns, webpage archiving, cross-screen usage patterns, and the measurement of user interaction with digital marketing systems. The expert’s educational background includes a Doctor of Philosophy degree, providing the academic foundation for extensive work in internet technologies, digital marketing analytics, search engine systems, and web-based user behavior analysis.

The expert’s background also includes online advertising technologies and digital marketing mechanisms frequently examined in technology and intellectual property disputes. Areas of analysis include affiliate advertising, domain parking, co-registration advertising, social media advertising, online reputation management, and advertising placement systems. The expert has also evaluated technical issues related to click fraud, cookie stuffing, advertising replacement technologies, and tracking code replacement, which often arise in matters involving patent litigation, trademark disputes, and the operation of internet advertising platforms. Litigation records document involvement in 27 consulting and litigation engagements, including preparation of expert reports, depositions, and trial or arbitration testimony in matters involving digital advertising systems and search engine technologies.