With more than 20 years in the heavy equipment industry, the expert has developed expertise in construction equipment sales, branch operations, vocational trucks, utility equipment, and dealership performance management. Their background includes oversight of sales, service, and parts operations for major equipment distributors, along with responsibility for financial performance, market share growth, safety initiatives, and customer support operations. They have managed equipment operations involving construction and utility equipment lines produced by leading manufacturers of earthmoving, road construction, lifting, utility, and heavy industrial equipment.

His leadership experience includes management of high-volume heavy equipment branches and regional sales territories throughout Florida, where he directed operations involving equipment sales, aftermarket support, staffing, budgeting, recruiting, and operational performance improvement. He also led utility equipment and vocational truck service operations and played a significant role in supporting equipment acquisition efforts tied to major roadway construction projects, including Florida’s Interstate 4 Ultimate expansion project. Additional experience includes used equipment sales, territory management, safety leadership, market share analysis, and implementation of operational process improvements focused on long-term profitability and client retention.

In addition to operational leadership, he provides consulting services related to sales operations, process optimization, performance metrics, and sustainable client relationship development for organizations within the equipment and construction industries. His professional training includes Deere Sales Management certification, Lean Foundations certification, MSHA safety certification, and advanced Lean Six Sigma training. He holds a Bachelor of Science degree in Business Administration with a concentration in Marketing.