With more than 45 years of experience in intellectual property survey research and trademark analysis, this professional serves as an expert witness in disputes involving trademark infringement, likelihood of confusion, and consumer perception. Their background includes over 15 years of providing deposition testimony, consultation, and courtroom testimony, with work centered on designing, conducting, and analyzing survey research used to evaluate intellectual property claims.

Their expertise includes the development and execution of consumer behavior surveys addressing dilution, genericness, secondary meaning, and misleading advertising. Key areas of analysis involve trade dress evaluation, brand naming and management, and advertising effectiveness measurement, as well as broader marketing and business strategy considerations. These capabilities are applied in disputes where empirical survey evidence is used to assess consumer confusion, brand distinctiveness, and the marketplace impact of advertising and branding practices.

In addition to expert witness work, this professional has held leadership roles as a founder, president, and consultant within marketing research and strategy organizations, focusing on intellectual property survey research and business strategy development. Their work includes long-standing involvement in marketing research consulting and the development of survey methodologies used in both commercial and litigation contexts, as well as contributions to industry research and strategy initiatives.

Educational background includes a doctoral degree, a master’s degree in business administration, and a bachelor’s degree in social sciences. This expert has also maintained an academic career spanning more than 25 years in marketing education, including roles as an associate professor and lecturer, reflecting ongoing engagement with consumer behavior research and marketing science.