With more than 10 years of experience in business administration, this expert witness specializes in marketing, consumer behavior, and advertising, with a strong emphasis on behavioral decision-making and strategic analysis. Their background includes prior expert witness involvement and more than 5 years of consulting experience, including retained work in litigation matters involving consumer surveys and marketing-related disputes, supporting evaluation of consumer perception, marketing strategy, and behavioral response analysis.

Their professional work centers on consumer behavior research, including branding, communication strategies, customized pricing, and the influence of social media and technology on individual and workplace relationships. Additional expertise includes approach and avoidance decision-making, interpersonal attachment styles, consumer well-being, and the psychological drivers of purchasing behavior. Their experience also extends to evaluating consumer preferences, behavioral trends, and the effectiveness of marketing campaigns across both traditional and digital environments, supporting analysis of market behavior in applied and legal contexts.

A Doctor of Philosophy in Business Administration is supported by a Master of Business Administration and a bachelor’s degree in business administration. This academic foundation is complemented by a tenured university career with faculty appointments up to associate professor in marketing, along with authorship of a widely distributed strategic management textbook and numerous peer-reviewed publications. Their research has received national recognition and has been featured in major media outlets and presented at national and international conferences, reflecting established authority in consumer behavior and its application to marketing strategy and litigation-related analysis.