Expertise DescriptionI have over 25 years of experience in trademark licensing with experience across a wide range of consumer products. My core competencies include market analysis, consumer research, and license development. I specialize in brand extension licensing which includes conducting primary market research, creating business cases, and developing strategic alliances. I have offered my services providing consultations and deposition for more than 15 years as an trademark licensing expert witness.
Areas of Expertise
My expert witness experience includes cases involving consumer products and services, such as restaurant services, salty snacks, and sportswear and fashion accessories.
I consult on intellectual property matters relating to trademarks and consumer products, and have extensive experience conducting market research across a wide range of product categories and industries. I have extensive experience in the automotive, food & beverage, and housewares industries.
I am an expert in food and beverage brand licensing with 26 years of experience developing new licensed products across dozens of categories. Core competencies and highly developed skills in brand extension, strategic planning, consumer research, license acquisition and sales, deal-making and contract negotiation.
I am founder and President of a consultancy specializing in intellectual property development and marketing. Since 1991, I have conducted over 70 consumer research surveys across multiple consumer product categories. I have extensive experience in the food & beverage industry, which includes work in specialty foods such as natural and organics.
|B.S.||Commerce||DePaul University – Chicago||IL|
Awards & Affiliation
Survey Monkey (www.surveymonkey.com): Professional Member
Survey Sampling Inc. (www.surveysampling.com).: sample purchasing
Survey consultant to litigation support firms and expert witnesses
Survey Monkey (www.surveymonkey.com)