Expertise DescriptionI have more than 30 years experience in the field of Brand Identity and Jewelry Design with expertise in all aspects of branding strategy and design analysis for national and global brands. I have knowledge in trademark and trade dress, package and product design, intellectual property, brand communications, brand development, marketing strategy, advertising and sales, licensing, visual brand identity, advertising claims, copyright damages, consumer research, and planning and analysis. I have over 10 years expert witness experience with consultations, depositions, and courtroom testimony.
Areas of Expertise
My expert witness experience includes all brand identity, corporate identity, product design and packaging infringement issues.
My consulting experience includes hours of qualitative and quantitative consumer research on brand positioning, brand messaging and brand identity issues and I have a unique insight into the likelihood of confusion between brands and corporations.
My professional experience includes being Managing Partner of a respected brand identity design consultancy; as well has having been a Vice President of Marketing, and Senior Account Manager.
I have done extensive branding work in the Asian food category and across the instant noodle category with American brands, like Kraft. However, I have not worked in the Asian noodle category, nor do I have current market data of the Korean noodle market. Although, I am sure I can research that and get accurate data.
I have strong expertise in international marketing and distribution. I participated in an International case, which highlights industry best practices shared between a brand owner and an international licensor and distributor. I have other case report examples to share and hope this prove the unique value I can provide this case.
Awards & Affiliation
|Association of Professional Design Firms|
|American Institute of Graphic Arts|
|Design Management Institute|
|American Marketing Association|
Association of Professional Design Firms
Partial List of Consulting Expert Witness Cases