Expertise DescriptionI have more than 30 years experience in the field of Marketing Research and Surveys. My expertise includes marketing and public policy, marketing communication, product management, innovation and economic development, marketing strategy and planning, consumer behavior, research methods, and educational administration. I am highly familiar with topics of business administration, psychology and business, psychology and human development, consumer surveys, survey research methodology, branding, and consumer information processing, shopping behavior, and much more. I have over 30 years expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise
My consulting services include Business Models and Branding, Marketing Management, Marketing Strategy, Developing a Customer Focus, Using Market Information for Decision Making, Managerial Approach to Choice Modeling, Managing Survey Research, Managing Marketing Research, Developing Hi-tech Consumer Products.
|Ph. D||Psychology||Baylor University|
|BA||Psychology||Northeast Louisiana University|
Awards & Affiliation
American Marketing Association
Partial List of Consulting Expert Witness Cases