Expertise DescriptionI have more than 40 years experience in the field of Marketing with expertise in trademarks, brands, brand development, and market plans. I have additional experience with Integrated Marketing Communications (IMC), project management, integrated marketing communications services including advertising, advertising creative, public relations, sales promotions, advertising and sales, and direct mail. I also have knowledge in business-to-business marketing with specific focus on financial services, accounting and consulting services, commercial real estate, eldercare, office technology, manufacturing and distribution. I have over 15 years expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise
My expert witness experience includes cases of brand valuation, trade secrets, and buyer behavior.
My professional experience includes being Principal of a marketing consulting firm, with prior experience as Senior Vice President of Investor Relations, Account Manager for an investor relations firm, Vice President/Account Supervisor of a finance company, and Account Supervisor for a public relations agency.
I have experience in the food industry.
|MBA||Marketing and Finance||University of Chicago||Graduate School of Business|
|BA||Journalism||University of Michigan|
Awards & Affiliation
Partial List of Consulting Expert Witness Cases