Marketing Expert 500440 AL


Expertise Description

I have more than 20 years of experience in the fields of Entrepreneurship and Marketing with expertise in startup ventures, criminal business enterprises, innovation, technology startups, franchising, business consulting, angel investing, and venture capital. On the marketing side, I have experience in, false advertising, branding, social media, competitive intelligence, forensic marketing, marketing research, statistics, industry analysis, and branding. I have knowledge of startups, bad business ventures, criminal business enterprises, business fraud, business interruptions, false product claims, false advertising, branding, social media crime, bad marketing practices, business-to-business marketing, competitive intelligence, forensic marketing, marketing research, statistics, industry analysis, and branding. I have prior expert witness experience.

Areas of Expertise


Expert Witness

My expert witness experience includes criminal enterprises, bad businesses, business fraud, fraud, startup ventures, and business modeling. 


Consulting Experience

My consulting experience includes business risk analysis, business modeling and business models, marketing, forensic marketing, and business plan analysis. 


Professional Experiences

My professional experience includes CEO and Founder of a consulting firm, Talk Show Host, and Visiting Professor, with prior experience as an Executive Director, Marketing Analyst, and Lending Officer/Buyer/Credit Analyst. 


Relevant Experiences

I have a PhD/MBA in Entrepreneurship/General Business, an MBA in International Business and a BBA in Marketing.

I have expertise in the following areas: Business Fraud, Business Scams and Criminal Enterprises, Business Modeling and Business Models, Marketing, Marketing Research, and Marketing Models, Statistics, Surveys and Data Collection, False Advertising, Advertising Claims and Product Claims, Business Forensics (Forensic Marketing).


Education

DegreeSubjectInstitution
Ph.D./M.B.A.Entrepreneurship/General BusinessUniversity of the Incarnate Word
M.B.A.Bus. Administration/International BusinessOur Lady of the Lake University
B.B.A.Business Administration/Marketing/ManagementUniversity of Texas at San Antonio

Licenses Certifications

Management Consultant Professional
(MCP)
Chartered Certified Marketing Analyst
(CMA)
Registered Business Analyst
(RBA)
Master Business Consultant
(MBC)

Awards & Affiliation

Society for Marketing Advances
American Marketing Association (AMA)
Association for Small Business and Entrepreneurship (ASBE)
United States Association for Small Business and Entrepreneurship (USASBE)


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